Meet BlackBerry Storm2 Product Manager Yasser Mirza

Product

yasser02smallcropped

Touch screen BlackBerry® smartphone fans will soon have a new family member to welcome with the announcement of the BlackBerry® Storm2™ smartphone. While there are great resources on BlackBerry.com to learn more about the new BlackBerry Storm2 smartphone, I thought you would be interested to get some information straight from the source: Yasser Mirza, Product Manager for the BlackBerry Storm2 smartphone.

Who are you and what do you do?

I’m a CDMA Handhelds Product Manager, which means it’s my job to work with the various engineering, marketing, and business groups to help identify, plan and bring to market new BlackBerry smartphone solutions for the CDMA network standard.

When you were first named Product Manager for the BlackBerry Storm2 smartphone, what went through your mind?

I was definitely a little nervous given the magnitude of the project, but also very excited and pumped to hit the ground running managing the development of such a key product. My ambition was to deliver the best possible touch screen phone experience. As a group, we wanted to be sure the BlackBerry Storm2 smartphone was seen as a significant evolution of the BlackBerry touch screen platform.

blackberry storm2

What was your vision for the BlackBerry Storm2 smartphone? What were some of the key product features you focused on during development?

Deliver the best touch- screen BlackBerry smartphone experience! Seriously though, there were three product features we focused on the most:

  • Typing – Providing an easy and enjoyable typing experience is a key pillar of the BlackBerry smartphone experience, so we wanted to make sure we met those expectations.
  • User experience – we wanted to make sure the user experience would be fast and responsive out of the gate. There are hundreds of enhancements in this product – both hardware and software – that have really come together in the BlackBerry Storm2 smartphone to provide the BlackBerry experience that people expect.
  • “Eye-candy” factor – a consumer focused touch- screen smartphone needs to ‘press the right buttons’ with customers, if you know what I mean.😀 We wanted to keep the existing industrial design but give it a sleeker look with cleaner lines.   

What was the biggest challenge you faced while developing the BlackBerry Storm2 smartphone? How did you overcome it?

The biggest challenge was ensuring the enhanced SurePress™ technology worked and worked well.  It’s the SurePress technology that makes the BlackBerry Storm2 smartphone touch screen ‘clickable’ and unique in the market for touch screen smartphones. There were two primary issues of focus for us:

  1. Getting the touch screen click to feel ‘just right’.
  2. Integrating the navigation keys as part of the screen to function with the new SurePress technology. This provided a host of new challenges!

How did we overcome these issues? Iterate. Test. Repeat.😀

9xxxStorm_blk_ENG_Gen_Front_Horizontal

What part of being Product Manager for the BlackBerry Storm2 smartphone are you most proud of?

I think I’m most proud of pushing the engineering teams to the limit to create an amazing typing experience for the end user with the enhanced SurePress technology. We didn’t settle. Many times we would try the latest version built to specification and it still didn’t feel ‘right’; so back to the drawing board. As I said: iterate, test, and repeat! I have to give credit to our engineering teams – they’ve really hit a home run with this!

How fast can you type on the BlackBerry Storm2 smartphone? Ever timed yourself?

I can actually type faster than a QWERTY keypad BlackBerry smartphone. No joke! I’ve clocked in typing “the quick brown fox jumps over the lazy dog” at 10 seconds, which is 60wpm.

(Ed. Note: Research In Motion (RIM) employees often engage in typing speed trials – it’s kind of our thing. While not every BlackBerry smartphone user will be able to match Yasser’s speed – he made the smartphone! – post your best time below and show everyone how fast can you type on your BlackBerry smartphone.)

Lightning round question: Are you a touch screen or QWERTY keypad BlackBerry smartphone user? Has it always been this way? Be honest.

I was a QWERTY keypad BlackBerry smartphone user and heavy texter so I didn’t use the BlackBerry Storm smartphone much, but I can honestly say that I love typing on the BlackBerry Storm2 smartphone. The new BlackBerry® Device Software 5.0 features provided on the smartphone, such as auto correct, roll over typing, and optimized click pressure all help make the typing experience feel natural. The BlackBerry Storm2 smartphone is now my primary work device and provides me a large screen with multimedia features for play.

Will you accept my challenge to a type-off? I bet I can beat your time.

You’re on.

Learn more about the new BlackBerry Storm2 smartphone.

About Douglas Soltys

Word Czar. Web 7.0 (in beta). Blogs and tweets and wonders.

Join the conversation

Show comments Hide comments
+ -
  • Riz

    Congradz on launching the Storm2 Yasser. It’s a great product.

  • Riz

    Congradz on launching the Storm2 Yasser. It’s a great product.

  • Fabian

    So do you use TyperSpeed to test your speed of typing ;-)?

  • Fabian

    So do you use TyperSpeed to test your speed of typing ;-)?

  • Douglas Soltys

    Fabian! Usually we use a stopwatch with a large crowd surrounding us, but TyperSpeed is a great idea for people who want to ‘play at home’.

  • Douglas Soltys

    Fabian! Usually we use a stopwatch with a large crowd surrounding us, but TyperSpeed is a great idea for people who want to ‘play at home’.

  • billzo

    Phenomenal BlackBerry that took a huge step up from the original Storm. I love the new touchscreen features.

  • billzo

    Phenomenal BlackBerry that took a huge step up from the original Storm. I love the new touchscreen features.

  • sirkuit

    AdHoc WiFi or if you have your own private WiFi Hotspot (at home or office) are still unstable.
    any cure for this?
    anyaway for Public Hotspot (automatic IP/DHCP) are OK.. works fine!

  • p_R

    7.18 seconds! too slow Yasser🙂

  • bismark7

    my blackberry storm 2 will go off some times when am to pick a call.sometime even when there is a small impact on it.my screen will freeze on a simple command.ilove this phone and i need help.

  • damodhar reddy

    THIS IS ONE OF THE EXPENSIVE AND WORST PHONE I HAVE USED IN MY LIFE.
    I HAD VERY HIGH HOPES ON THIS ..STORM 2. BUT ITS A STUPID PHONE .. IT ALWAYS HANGS AND THE SCREEN DOESNT WORK PROPERLY . ALWAYS SCREE GET FREEZE .HOW THE HELL CUSTOMER WILL USE THIS PHONE.

  • http://blog.suranaamit.com/ Amit

    Wonderful phone ! Every new day, I try out something new with this phone.
    I am not a RICH guy, so trying to break this BES / BIS jinx from Storm2.

    Its good one ! btw, my typing speed . 12secs !

    great phone yaseer.

  • Darren

    I get a error when trying to watch video on YouTube-The returned page had no content type, adn therefore cannot be processed. Could you tell me what is going on please? My phone used to play youtube fine.

  • BlackBerryHelp_Pavel

    Hi,

    Does this happen on all the videos you try on m.youtube.com or just some. Try going into your Browser and press the menu key select Options>Cached Operations and clear everything here. Then you can try pulling the battery to restart the BlackBerry smartphone.

    Thank you

  • http://www.freedombionics.com douglas kind

    we are a software product developer and there seems to be a variety of keyboard problems with the set. We purchased one for one of our team and she gets quite frustrated with it. We are writing software for it for a target large working group. We are concerned that the generic problems with the set will mean that very few users will accept it, so the problems need to be resolved sooner rather than later.

  • Victorchatue

    my blackberry storm isnt coming on anymore. i mean it stops when its loading too start, why?

  • BlackBerryHelp_Pavel

    Hello,

    In this case we can try to reload the software on the BlackBerry smartphone to make sure it is running the latest version and there are no issues with the OS.

    To do this we would need to back up the BlackBerry smartphone. Please open the BlackBerry Desktop Manager and connect your BlackBerry smartphone. Click on the Backup and Restore button and select Back Up. Please note the location where the backup is being saved as we will need to access it later to restore the BlackBerry smartphone.

    Once you have backed up your BlackBerry smartphone please follow the link below to complete a clean reload of the BlackBerry smartphone software.

    Link: http://www.blackberry.com/btsc/KB11320

    Thank you

  • BlackBerryHelp_Pavel

    Hello,

    In this case we can try to reload the software on the BlackBerry smartphone to make sure it is running the latest version and there are no issues with the OS.

    To do this we would need to back up the BlackBerry smartphone. Please open the BlackBerry Desktop Manager and connect your BlackBerry smartphone. Click on the Backup and Restore button and select Back Up. Please note the location where the backup is being saved as we will need to access it later to restore the BlackBerry smartphone.

    Once you have backed up your BlackBerry smartphone please follow the link below to complete a clean reload of the BlackBerry smartphone software.

    Link: http://www.blackberry.com/btsc/KB11320

    Thank you

  • guest

    i just got the blackberry storm 2 and when turning it on for the first time!: when i was going through the demo. The screen froze and now the touch screen wont work at all, i cant even get it to turn off and when taking the battery out it just goes back to the original demo screen, and still touch screen doesnt work!!
    can some one please tell me what to do, i have been searching for ages and nothing works, i haven't even got to the home page to set anything up yet! i have seen i once or twice, it also show the data arrows in the top right hand corner

    please help

  • Anonymous

    Hello,

    Have you tried reloading the applications on the BlackBerry smartphone: http://bit.ly/cKy9A0 Also make sure you test before restoring any backup. You may want to contact your carrier to see what options are available to you.

    Thank you

  • Cameron

    Iv been using this phone for a few months now and i am getting sick of it!!! all the time it decides to not do what its told. What ever button i push it does something completly different to what I have pushed for instances if i push the end call button it will ring someone and if im in a menu trying to change a setting it will just exit the menu when i select something i think it needs a major software/hardware update. please help me or this is going to be one of the most expensive door stops i have ever brought

  • bbhelp_cynthia

    Hi Dni Briggs,

    Try to back up and complete a clean reload of the device software and test before restoring any data from your backup file: http://bbry.lv/cG8oer

    Thanks,
    Cynthia

blog comments powered by Disqus