New AT&T Price Plans and BlackBerry Data Efficiency


Yesterday, AT&T announced two new consumer pricing plans for smartphone customers based on wireless data usage – $15/month for 200MB and $25/month for 2GB. RIM is excited by AT&T’s announcement since the majority of the market is still using a traditional cell phone and RIM believes the $15 price point will help convince many more consumers to make the switch to a smartphone. RIM also expects these pricing plans to translate to significant savings for many of our existing customers due to the industry-leading efficiency of the BlackBerry platform. Based on recent analyst estimates of wireless data usage, most consumers using BlackBerry Internet Service on the AT&T network will now qualify to use the $15/month data plan.

The BlackBerry platform offers a unique advantage by leveraging advanced technologies and infrastructure to deliver data more efficiently. This approach is important not only for users to be able to make the most of the new service plans mentioned above, but RIM thinks it is also important from an industry perspective, as more and more consumers jump on the smartphone bandwagon and begin consuming more bandwidth.

Recent reports indicate that the surge in wireless data usage is already placing a greater and greater strain on today’s networks. The recent Rysavy Research report even outlines how the United States would exhaust its available spectrum in the next three to five years if the industry doesn’t come to grips with this capacity crunch (see figure below). RIM is answering this challenge for both consumers and carriers by embracing the need to deliver high-value, high-efficiency products and services for a broad and growing range of customers.

Average Demand Per User Versus Average Capacity Per User

Rysavy Research: Demand versus Capacity

Anyone interested in a more technical take on the need for efficiency can check out the Rysavy Research report titled “Mobile Broadband Capacity Constraints and the Need for Optimization”.

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  • eric steele

    at what speed?

  • B. Chan

    So then, if demand goes up, so should supply and if supply does not go up, that should halt demand right?

    b/c if demand goes so high, that means cell phone companies can charge more to lower the demand and reserve more supply?

  • Quasabi Tini

    RIM needs to improve their web brower by making it flas compatible… nexus one was able 2 do that and I'm thinking about getting nexus one…..just so I could chat with friends =)

  • John

    paying per megabyte after so much is not feasible for people who do a lot of email, IM, BBM, and other data services

  • John

    RIM, you need to improve your web browser before you do anything. Web browsing on the BB is nowhere near other devices, especially android. Get with skyfire and make their browser for BB

  • Ken P

    As an avid BB user myself, I feel the need to point out that the primary reason for lower data usage among BB phones/users is not because of efficiency.

    Simply put, mobile web on a BB is not a satisfying experience. Several reasons add up to this but for me it's the combination of a poor browser, small screen, and lack of dynamic apps. I can spend hours browsing the web and watching YouTube on my other phone, Nexus One (Android) however I don't want to do that on my BB cuz of the reasons mentioned above and I'm sure I'm not the only one.

    Also, app usages is far higher among iPhone and Android users. I won't debate on the quality of apps or the reason why the usage is higher, but it is and that's a fact. A lot of the apps are games, many which have high resolution graphics, which obviously use a lot of bandwidth.

    When RIM moves to larger touchscreen devices that are web-friendly I think they will be hard-pressed to trumpet the efficiency alone. It may work on e-mail and BBM, but the need for bandwidth for things like that pale in comparison to video, flash & silverlight based websites, and graphic-rich websites that render correctly!

  • Andrew

    Canada. Lets see this in Canada. $15<>200/250mb plans aren't asking for much. I'm sure if you guys asked Rogers/Bellus nicely they'd go for it :)

  • pete

    just wait and see.. there will be more to come

  • Francisco Gallardo

    When will be available the White House app for the BB Storm?
    Itunes lunch the app the 19 of January, and that is ok, but 5 months after and nothing yet.

  • wanzie


  • wanzie


  • Recklessbob117

    I have on question does anyone know if i buy a blackbery from ebay do i have to pay the $15 per month?

    • McKeikl

      If you put an existing SIM card in the phone and don’t use anything but phone services (no data), you just pay according to your existing phone plan. The first time you use data, the $15 data plan will be added to your bill.

  • USB 3G Viettel

    so cool

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