RIM welcomes TAT!


Today we are pleased to confirm plans for The Astonishing Tribe (TAT) team to join Research In Motion (RIM). We’re excited that the TAT team will be joining RIM and bringing their talent to the BlackBerry PlayBook and smartphone platforms.

For those who don’t know, TAT is renowned for their innovative mobile user interface (UI) designs and has a long history of working with mobile and embedded technology. TAT focuses on delivering great user experiences, from a design, technology, and usability perspective. Their design technology is used today in a variety of industries including the consumer electronics and automotive sectors. Examples of TAT’s UI designs and concepts can be viewed on their web site at www.tat.se.

— David Yach, Chief Technology Officer at RIM

Join the conversation

Show comments Hide comments
+ -
  • http://www.overclock.net/technology-science-news/879695-blackberry-rim-welcomes-tat.html#post11506297 [BlackBerry] RIM welcomes TAT! - Overclock.net - Overclocking.net

    […] […]

  • http://www.slashgear.com/rim-adds-the-astonishing-tribe-to-its-team-02117291/ RIM adds The Astonishing Tribe to its team - SlashGear

    […] its team called The Astonishing Tribe or TAT. The TAT team has been confirmed as joining RIM on the Inside BlackBerry blog at RIM. RIM says that the TAT expertise in UI design will be added to the Blackberry Playbook and […]

  • http://techmunch.net/2010/12/02/rim-buys-tat-blackberry-ui-in-danger-of-becoming-awesome/ RIM buys TAT, BlackBerry UI in danger of becoming awesome | TechMunch

    […]  |  BlackBerry Blog  | Email this | Comments [via […]

  • http://forums.crackberry.com/f40/rim-welcomes-tat-559201/#post5828991 RIM welcomes TAT! - BlackBerry Forums at CrackBerry.com

    […] […]

  • http://www.rimarkable.com/research-in-motion-acquires-mobile-ui-company-tat Research In Motion Acquires Mobile UI Company TAT (The Astonishing Tribe)

    […] in Motion announced this morning that they have acquired mobile UI (user interface) company TAT (The Astonishing Tribe) who will […]

  • Liquix

    This is very good news. However, we (your consumers), are wondering how long will it take for TAT’s designs to actually impact us with our phones? Look how long it has taken QNX’s acquisition to impact the Playbook, and the Playbook isn’t even out yet. RIM, we are loyal consumers to your products, but the competition is fierce and looking better everyday. We want a better UI experience with our phones and we don’t want it to take years because if it does, we will be gone. OS6 is a good start, but only available on one phone, which is locked to AT&T.

    • Ardensfca

      I agree with Liquix, in particular I am SO tired of my Curve 8330 with Verizon, but there is NOTHING worth signing up a two-year contract for with BB products. I want to stay with BB, but who has the best BB? AT&T. I will not jump ship from Vz to ATT. That leaves me with a breaking-down phone waiting for a best level BB at Vz or changing to some version of Droid.

    • http://twitter.com/toyetoyetoye Toye T. BeGbaaji

      You hit the nail on the head. How dedicated a customer must I be to wait around for their impact to be felt – and shell out another few hundred for it too!

    • Anonymous

      QNX was acquired sometime last April I believe? Remember that RIM wouldn’t, couldn’t just slap a QNX OS onto a device in a day. There is probably quite a bit of verification work involved. Not to mention RIM is know for their security so I’m sure a lot of time went in to making sure this new OS isn’t going to ruin that rep. Having a playbook simulator running QNX tablet OS for the public to use is already in my opinion an extremely fast turn around for only acquiring the company under a year ago. I can only assume a UI wouldn’t take longer than QNX to be implemented but who knows what tasks TAT will be doing at RIM.

  • http://www.engadget.com/2010/12/02/rim-buys-tat-blackberry-ui-in-danger-of-becoming-awesome/ RIM buys TAT, BlackBerry UI in danger of becoming awesome -- Engadget

    […] a user interface that someone other than a BBMer could love. [Thanks, Rasmus] Sydsvenskan BlackBerry Blog Leave A Comment Tweet acquisition, blackberry, blackberry playbook, […]

  • http://www.motodroidx.com/rim-buys-the-astonishing-tribe/ RIM buys The Astonishing Tribe | Motorola Droid X

    […] all the work goes to Waterloo? If you see RIM people smiling today, you'll know why. [RIM, TAT via […]

  • http://www.willw.net/ Will Robertson

    I’m curious, has TAT worked on anything for RIM before? Is the PlayBook UI there design?

    • Mabounassif

      It doesn’t really matter, it’s mostly a common language….what really counts at this point is the design not so much the implementation.

  • http://www.tech-mania.com/2010/rim-buys-tat-blackberry-ui-might-become-more-awesome/ RIM buys TAT, Blackberry UI might become more awesome | Tech Mania

    […] Blackberry blog var __external_use_page_url = […]

  • http://www.berryreview.com/2010/12/02/rim-acquires-expert-ui-company-the-astonishing-tribe-tat/ RIM Acquires Expert UI Company – The Astonishing Tribe (TAT) | BerryReview.com - Mobile Edition

    […] plans pointing to an awesome user interface for their upcoming QNX OS. They just announced on their Blog that The Astonishing Tribe (TAT) team will be joining RIM and focus their talent on BlackBerry […]

  • http://droidmasters.com/2010/12/02/rim-buys-the-astonishing-tribe/ RIM buys The Astonishing Tribe | Google Android Tips, Apps, Games, and other Android News

    […] the work goes to Waterloo? If you see RIM people smiling today, you’ll know why. [RIM, TAT via […]

  • http://www.slideaway.ca/ jamEs harris

    With that logo I’m surprised Jamiroquai didn’t sue for copyright infringement:)

    • Anonymous

      Please keep in mind that I had never heard of either of these companies before today, but after looking at both logos I am not sure what you are talking about. They do not even kind of look alike. In fact, the only feature they share is the fact that both have horns, albeit totally different styles of horns.

  • http://twitter.com/rsametband Ricardo Sametband

    Wait, but it’s an agreement for co-working or did you buy TAT?

    • Joynal Rab

      hey Ricardo,

      RIM bought TAT. (Sounds weird lol)

      • fredo

        If they bought them, why isn’t there anything in their SEC filings or last quarterly report?

  • http://www.droid-life.com/2010/12/02/tat-joins-rim-so-much-for-that-cool-ui-on-android/ TAT Joins RIM, So Much for that Cool UI on Android - Droid Life: A Droid Community Blog

    […] Via:  RIM […]

  • RIM Picks up TAT to Push PlayBook Design: Tech News «

    […] the hot tablet market, and the company showed it’s prepared to compete by announcing today it has bought Swedish design firm, The Astonishing Tribe. TAT is a well-known UI team respected for its take on mobile screens. TAT said its concepts and […]

  • RIM Picks up TAT to Push PlayBook Design: Tech News «

    […] the hot tablet market, and the company showed it’s prepared to compete by announcing today it has bought Swedish design firm, The Astonishing Tribe. TAT is a well-known UI team respected for its take on mobile screens. TAT said its concepts and […]

  • http://www.iandroidcentral.com/2010/12/02/tat-is-now-part-of-research-in-motion/ iAndroidCentral » TAT is Now Part of Research in Motion

    […] and we’ll wait for another knight in shining armor to bring us a prettier Android. [RIM via […]

  • http://www.gottabemobile.com/2010/12/02/rim-acquires-tat-expect-better-blackberry-uis-soon/ RIM Acquires TAT, Expect Better BlackBerry UI’s Soon | GottaBeMobile

    […] TweetShareEmailResearch in Motion announced today that it acquired The Astonishing Tribe, or what some call the SWAT team of user interface design. BlackBerry’s UI is the butt of many jokes in mobile phone discussions. RIM might have some of the best devices for heavy communicators, but the UI is one major reason that many RIM-wielding business professionals carry an iPhone or Android device for entertainment and web browsing. […]

  • http://bbleaks.com/2010/12/02/rim-acquires-tat-new-ui-coming-to-future-blackberry-devices/ RIM Acquires TAT; New UI Coming to Future BlackBerry Devices | BlackBerry Leaks

    […] Inside BlackBerry Join the forum discussion on this post Categories: RIM Tags: BlackBerry, QNX, RIM, TAT, The […]

  • http://mobilityinsider.com/2010/12/02/1317/ Mobility Insider

    […] Tribe (TAT), which specializes in developing user interfaces. This was posted directly to the BlackBerry blog this […]

  • Evildemons

    I used to love Blackberries and then the format of their phones just got old. The screen size and the UI are both outdated. I would like to see a 4 inch screen with a new UI and touch interface. That would be a main reason to return to a Blackberry phone.

    • Jeremy

      check out the Torch. It’s awesome.

      • Alex

        maybe Torch it is not bad. however, comparing with Iphone 4, it is day and night.

      • http://twitter.com/Hardened Hardened

        And THAT my friend is the point – its not to mimic the iPhone 4 in any way but be unto itself.

  • http://digitaldaily.allthingsd.com/20101202/rim-buys-android-ui-gurus/ RIM Buys The Astonishing Tribe | John Paczkowski | Digital Daily | AllThingsD

    […] otherwise unappealing mobile interfaces, Research in Motion is bringing in some new design talent. The company has acquired The Astonishing Tribe (TAT), the Swedish design house behind the original Android interface as well […]

  • http://www.intomobile.com/2010/12/02/rim-acquires-the-astonishing-tribe-tat-to-spice-up-blackberry-ui/ RIM Acquires The Astonishing Tribe to Spice up BlackBerry UI

    […] at http://www.tat.se.”Anyway, here are a few samples of their work. Really impressive stuff.[via Inside BlackBerry] If you enjoyed this article, please consider sharing […]

  • http://www.berryreporter.com/2010/12/02/rim-acquires-mobile-ui-company-the-astonishing-tribe-tat/ RIM Acquires Mobile UI Company The Astonishing Tribe (TAT) | Berry Reporter

    […] via Inside BlackBerry […]

blog comments powered by Disqus