RIM welcomes TAT!

Today we are pleased to confirm plans for The Astonishing Tribe (TAT) team to join Research In Motion (RIM). We’re excited that the TAT team will be joining RIM and bringing their talent to the BlackBerry PlayBook and smartphone platforms.

For those who don’t know, TAT is renowned for their innovative mobile user interface (UI) designs and has a long history of working with mobile and embedded technology. TAT focuses on delivering great user experiences, from a design, technology, and usability perspective. Their design technology is used today in a variety of industries including the consumer electronics and automotive sectors. Examples of TAT’s UI designs and concepts can be viewed on their web site at www.tat.se.

– David Yach, Chief Technology Officer at RIM

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  • Liquix

    This is very good news. However, we (your consumers), are wondering how long will it take for TAT’s designs to actually impact us with our phones? Look how long it has taken QNX’s acquisition to impact the Playbook, and the Playbook isn’t even out yet. RIM, we are loyal consumers to your products, but the competition is fierce and looking better everyday. We want a better UI experience with our phones and we don’t want it to take years because if it does, we will be gone. OS6 is a good start, but only available on one phone, which is locked to AT&T.

  • http://www.engadget.com/2010/12/02/rim-buys-tat-blackberry-ui-in-danger-of-becoming-awesome/ RIM buys TAT, BlackBerry UI in danger of becoming awesome — Engadget

    [...] a user interface that someone other than a BBMer could love. [Thanks, Rasmus] Sydsvenskan BlackBerry Blog Leave A Comment Tweet acquisition, blackberry, blackberry playbook, [...]

  • http://www.motodroidx.com/rim-buys-the-astonishing-tribe/ RIM buys The Astonishing Tribe | Motorola Droid X

    [...] all the work goes to Waterloo? If you see RIM people smiling today, you'll know why. [RIM, TAT via [...]

  • http://www.willw.net/ Will Robertson

    I’m curious, has TAT worked on anything for RIM before? Is the PlayBook UI there design?

  • http://www.tech-mania.com/2010/rim-buys-tat-blackberry-ui-might-become-more-awesome/ RIM buys TAT, Blackberry UI might become more awesome | Tech Mania

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  • http://www.berryreview.com/2010/12/02/rim-acquires-expert-ui-company-the-astonishing-tribe-tat/ RIM Acquires Expert UI Company – The Astonishing Tribe (TAT) | BerryReview.com – Mobile Edition

    [...] plans pointing to an awesome user interface for their upcoming QNX OS. They just announced on their Blog that The Astonishing Tribe (TAT) team will be joining RIM and focus their talent on BlackBerry [...]

  • http://droidmasters.com/2010/12/02/rim-buys-the-astonishing-tribe/ RIM buys The Astonishing Tribe | Google Android Tips, Apps, Games, and other Android News

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  • http://www.slideaway.ca/ jamEs harris

    With that logo I’m surprised Jamiroquai didn’t sue for copyright infringement:)

  • http://twitter.com/rsametband Ricardo Sametband

    Wait, but it’s an agreement for co-working or did you buy TAT?

  • http://www.droid-life.com/2010/12/02/tat-joins-rim-so-much-for-that-cool-ui-on-android/ TAT Joins RIM, So Much for that Cool UI on Android – Droid Life: A Droid Community Blog

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  • http://gigaom.com/2010/12/02/rim-picks-up-tat-to-push-playbook-design/ RIM Picks up TAT to Push PlayBook Design: Tech News «

    [...] the hot tablet market, and the company showed it’s prepared to compete by announcing today it has bought Swedish design firm, The Astonishing Tribe. TAT is a well-known UI team respected for its take on mobile screens. TAT said its concepts and [...]

  • http://gigaom.com/2010/12/02/rim-picks-up-tat-to-push-playbook-design/ RIM Picks up TAT to Push PlayBook Design: Tech News «

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  • http://www.iandroidcentral.com/2010/12/02/tat-is-now-part-of-research-in-motion/ iAndroidCentral » TAT is Now Part of Research in Motion

    [...] and we’ll wait for another knight in shining armor to bring us a prettier Android. [RIM via [...]

  • http://www.gottabemobile.com/2010/12/02/rim-acquires-tat-expect-better-blackberry-uis-soon/ RIM Acquires TAT, Expect Better BlackBerry UI’s Soon | GottaBeMobile

    [...] TweetShareEmailResearch in Motion announced today that it acquired The Astonishing Tribe, or what some call the SWAT team of user interface design. BlackBerry’s UI is the butt of many jokes in mobile phone discussions. RIM might have some of the best devices for heavy communicators, but the UI is one major reason that many RIM-wielding business professionals carry an iPhone or Android device for entertainment and web browsing. [...]

  • http://bbleaks.com/2010/12/02/rim-acquires-tat-new-ui-coming-to-future-blackberry-devices/ RIM Acquires TAT; New UI Coming to Future BlackBerry Devices | BlackBerry Leaks

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  • http://mobilityinsider.com/2010/12/02/1317/ Mobility Insider

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  • Evildemons

    I used to love Blackberries and then the format of their phones just got old. The screen size and the UI are both outdated. I would like to see a 4 inch screen with a new UI and touch interface. That would be a main reason to return to a Blackberry phone.

  • http://digitaldaily.allthingsd.com/20101202/rim-buys-android-ui-gurus/ RIM Buys The Astonishing Tribe | John Paczkowski | Digital Daily | AllThingsD

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  • http://www.intomobile.com/2010/12/02/rim-acquires-the-astonishing-tribe-tat-to-spice-up-blackberry-ui/ RIM Acquires The Astonishing Tribe to Spice up BlackBerry UI

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  • http://www.berryreporter.com/2010/12/02/rim-acquires-mobile-ui-company-the-astonishing-tribe-tat/ RIM Acquires Mobile UI Company The Astonishing Tribe (TAT) | Berry Reporter

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  • http://www.pocketberry.com/2010/12/02/rim-acquires-tat-for-ui-enhancements-on-playbook/ RIM acquires TAT for UI enhancements on PlayBook | PocketBerry

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  • Anonymous

    Please keep in mind that I had never heard of either of these companies before today, but after looking at both logos I am not sure what you are talking about. They do not even kind of look alike. In fact, the only feature they share is the fact that both have horns, albeit totally different styles of horns.

  • http://www.blackberryforums.com/general-blackberry-discussion/241013-astonishing-tribe-tat.html#post1680194 The Astonishing Tribe (TAT) – BlackBerryForums.com : Your Number One BlackBerry Community

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  • http://androidspin.com/2010/12/02/tat-falls-to-rim-and-our-hopes-for-tat-home-fade-into-the-night/ AndroidSPIN » TAT falls to RIM and our hopes for TAT home fade into the Night

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  • http://www.9to5mac.com/39646/rim-hopes-to-improve-blackberry-interface-by-hiring-guys-behind-original-android-interface RIM hopes to improve Blackberry interface by hiring guys behind original Android interface? | 9 to 5 Mac RIM hopes to improve Blackberry interface by hiring guys behind original Android interface? | Apple Intelligence

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  • http://thedroidguy.com/2010/12/if-you-cant-beat-em-buy-em-rim-acquires-android-mainstay-tat-the-astonishing-tribe/ If You Can’t Beat ‘em Buy ‘em RIM Acquires Android Mainstay TAT, The Astonishing Tribe » Android Phones, Tips, News and Technology Thedroidguy.com

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  • http://www.relentless-designer.com/2010/12/tat-acquired-by-rim/ TAT Acquired by RIM « Relentless Designer/Developer

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  • http://www.digitaltrends.com/mobile/rim-acquires-tat-sues-kik/ RIM acquires TAT, sues Kik

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  • http://androcrypt.net/?p=6323 TAT falls to RIM and our hopes for TAT home fade into the Night | Andro Crypt

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  • http://thegadgetbuff.com/2010/12/02/rim-acquires-tat-says-eye-candy-ftw/ RIM acquires TAT, says “eye candy FTW!” | The GadgetBuff

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  • http://www.playbookmobileapps.com/?p=261 RIM acquires TAT for UI designs | PlayBook Mobile Apps

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  • http://twitter.com/foxyNinja7 Kevin Schaul

    Match made in heaven. Best functionality with great UI design will produce very competitive products. My Bold 9700 and I can’t wait to see how this pans out.

  • Gestur

    Congrats to TAT for the RIM job! Hope you will enjoy it.

  • Ardensfca

    I agree with Liquix, in particular I am SO tired of my Curve 8330 with Verizon, but there is NOTHING worth signing up a two-year contract for with BB products. I want to stay with BB, but who has the best BB? AT&T. I will not jump ship from Vz to ATT. That leaves me with a breaking-down phone waiting for a best level BB at Vz or changing to some version of Droid.

  • http://www.playbookdaily.com/2010/12/02/rim-acquires-the-astonishing-tribe-tat-this-is-sure-to-bring-additional-cool-features-to-the-blackberry-playbook/ RIM Acquires The Astonishing Tribe (TAT). This is Sure To Bring Cool Features to the BlackBerry PlayBook! | PlayBook Daily

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  • Anonymous

    Wow, this is like way cool.

  • http://www.gizmodo.com.au/2010/12/rim-acquires-interface-wizards-the-astonishing-tribe/ RIM Acquires Interface Wizards The Astonishing Tribe | Gizmodo Australia

    [...] a brief post on the company’s official blog, RIM CTO David Yach said he was “excited that the TAT team will be joining RIM and bringing [...]

  • http://bits.blogs.nytimes.com/2010/12/02/blackberry-aims-for-a-better-look/ RIM Tries to Get a Better Look – NYTimes.com

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  • http://blackberryrocks.com/2010/12/02/rim-acquires-the-astonishing-tribe-tat-enhance-blackberry-playbook-smartphone-ui-designs/ RIM Acquires The Astonishing Tribe (TAT) To Enhance The BlackBerry PlayBook & Smartphone UI Designs | BlackBerryRocks.com

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  • http://go-digital.net/blog/2010/12/1922/ » go-Digital Blog on Digital Marketing

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  • http://www.blackberrycool.com/2010/12/02/rims-acquisition-of-the-astonishing-tribe-tat-means-awesome-ui-design/ RIM’s Acquisition of The Astonishing Tribe (TAT) Means Awesome UI Design | BlackBerry Cool

    [...] tat, the astonishing tribe, ui.Comments: View Comments tweetmeme_style='compact'; View CommentsAccording to the CTO at RIM, David Yach, RIM has acquired the Swedish UI and design firm The Astonishing Tribe (TAT). The acquisition has [...]

  • http://www.gizmodo.com.au/2010/12/how-blackberry-could-benefit-from-a-swedish-redesign/ How BlackBerry Could Benefit From A Swedish Redesign | Gizmodo Australia

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  • http://twitter.com/toyetoyetoye Toye T. BeGbaaji

    You hit the nail on the head. How dedicated a customer must I be to wait around for their impact to be felt – and shell out another few hundred for it too!

  • http://www.androidear.com/news/tat-falls-to-rim-and-our-hopes-for-tat-home-fade-into-the-night/ TAT falls to RIM and our hopes for TAT home fade into the Night — AndroiDear

    [...] Source: Blackberry Blog [...]

  • Anonymous

    Now that the main driving fores and creative types at TAT have sold the company will they continue to be motivated to make good UIs? I hope they are properly incentivized!

  • Anonymous

    i think you guys would have been better off contracting from them. .. the main talent wont feel motivated now that they already cashed out.

  • Mabounassif

    This is brilliant! There is no need to rush into implementation take all the time you need, afterall we get a new iPhone every year and everytime it’s a hit!

    Make this one count.

    Plan your moves wisely so that you can get back in the game, but I like where this is going (included previous managerial decisions)!

  • Mabounassif

    It doesn’t really matter, it’s mostly a common language….what really counts at this point is the design not so much the implementation.

  • http://mohamedmansour.com Mohamed Mansour

    Woah, swedish love is awesome! :) TAT group super creative!

  • Rim Friends

    Welcome TAT to our team ;-)

  • http://www.theandroidforum.com/blog/the-astonishing-tribe-acquired-by-rim-will-honor-current-agreements-update/ The Android Developer forum Blog » The Astonishing Tribe Acquired by RIM, Will Honor Current Agreements [UPDATE]

    [...] appear to have a lot of fun doing neat things.  So, you can imagine my concern when I saw the headline. [...]

  • http://blackberrysync.com/2010/12/rim-announces-tat-will-be-joining-rim/ RIM Announces TAT Will Be Joining RIM | BlackBerrySync.com – BlackBerry News and Reviews

    [...] TAT also announced  the joining of forces in their Blog as well. TAT stands for The Astonishing Tribe, and they’re renown for their innovative mobile user interface. The name of their UI framework is TAT Cascades and it is is in millions of devices. More like 470+ million devices worldwide, and more than 200 different models of devices. Cascades accelerates 2D and 3D graphics rendering. With the acquisition of QNX and now the addition of TAT, there’s a lot to look forward to. You can read the announcement on the Inside BlackBerry Blog here [...]

  • MSF

    For anyone that questions whether there is a BB worth upgrading to: I suggest you try to demo the torch. i was skeptical at first, but I love the new os6 interface and it’s been fantastic for me

  • Joynal Rab

    Very cool. Glad to see RIM is more active than before!

  • Joynal Rab

    hey Ricardo,

    RIM bought TAT. (Sounds weird lol)

  • Jonathan Phillips

    David get in the Location Space faster my friend. Look at Novitaz – they may have nailed “persistent check-in”. I know the company because of a presentation they made in NYC last week at a conference.

  • Jeremy

    check out the Torch. It’s awesome.

  • Anonymous

    QNX was acquired sometime last April I believe? Remember that RIM wouldn’t, couldn’t just slap a QNX OS onto a device in a day. There is probably quite a bit of verification work involved. Not to mention RIM is know for their security so I’m sure a lot of time went in to making sure this new OS isn’t going to ruin that rep. Having a playbook simulator running QNX tablet OS for the public to use is already in my opinion an extremely fast turn around for only acquiring the company under a year ago. I can only assume a UI wouldn’t take longer than QNX to be implemented but who knows what tasks TAT will be doing at RIM.

  • Fdo

    If the deal is closed, why isn’t it on your financial news page?

  • Alex

    maybe Torch it is not bad. however, comparing with Iphone 4, it is day and night.

  • AHN

    RIM has made some major changes over the past year, acquiring several companies to help them hone in on specific parts of the mobile experience. They acquired Torch Mobile to help develop a better web experience; Viigo, a heavily supported RSS feed application; DataViz for document editing software; Cellmania for app store software; and QNX for their real-time operating system. For a company that has been on a steep incline, they are making some big purchases and they’ve appeared sporadic until now

    RIM acquiring TAT stitched together all of the seemingly random purchases and acquisitions and formed a few hypotheses into concrete evidence that RIM is done playing around. All that is left is getting the QNX software ported to their handsets, releasing some fresh hardware designs, and getting TAT to do what they do best to the BlackBerry interface

    May You live in Exciting times

  • http://twitter.com/Hardened Hardened

    What does THIS post have to do with TAT, Isabelle? BTW: BBM, Browser, Email, and with UMA the Phone apps in RIM’s BlackBerry can and do support WiFi – so unsure what you’re talking about?!

  • http://twitter.com/Hardened Hardened

    And THAT my friend is the point – its not to mimic the iPhone 4 in any way but be unto itself.

  • http://www.facebook.com/profile.php?id=100000160977235 Michael Schmitt

    Guys, guys… It shouldn’t be to long till this gets out, RIM spent more money on R&D last year than any other company… Plus how long have they have been working with QNX before the bought them out, and can you not tell me that they probably having been working with Tat a while before the deal went through. RIM is it in 2011, Just you wait and see!

  • http://twitter.com/ZambiaWeb20 ZambiaWeb20

    Good news for RIM; the family is growing!

  • http://nbtimes.it/prime/8600/research-in-motion-cerca-un-estetista-e-lha-trovato.html Research In Motion cerca un estetista. E l’ha trovato – The New Blog Times

    [...] il proprio talento all’interno del PlayBook e di altre piattaforme smartphone”, scrive Yach in un post dove annuncia l’acquisizione. Non vi è cenno sul futuro delle attività, [...]

  • http://www.rlambda.com Web Application Development

    Great Move from RIM

  • http://www.rlambda.com Web Application Development

    Great Move from RIM

  • http://blog.lifeisbetteron.com/blog/2010/12/08/weekly-mobile-mash-up-28/ Weekly Mobile Mash-up #28 | Life is better On

    [...] not letting on; in fact, it was an excellent week for Blackberry. First, came the news that they had acquired TAT (The Astonishing Tribe). TAT is renowned for producing great UI designs as well as delivering great [...]

  • Mayflower

    Your post is right on the money 2011 should be exciting indeed Boy i cant wait to see all the magic the RIM brew concocts

  • fredo

    If they bought them, why isn’t there anything in their SEC filings or last quarterly report?

  • http://www.husseinhallak.com Hussein Hallak

    Does that mean I should wait for the nest version of Torch before I made the switch from my Bold :)

    Good for you guys, as many have said, make it count, innovate your way to a remarkable future…

  • http://www.future-commerce.de/index.php/displays-und-interfaces-von-morgen/ Displays und Interfaces von morgen.. – future commerce – Das Blog zur eCommerce Zukunft

    [...] An Touchscreens, 3-D-Brillen im Kino und daheim haben wir uns mittlerweile gewöhnt. Wie wäre es aber, wenn wir unser Smartphone Display wie ein Rollo herausziehen und erheblich vergrößern könnten? Oder uns der Badzimmerspiegel mit Informationen und Angeboten (Shopping beim Zähneputzen) versorgt? Die auf User Interfaces spezialisierte Firma TAT hat diese Ideen einmal visuell aufbereitet. Übrigens: RIM (ja, das hat mit BlackBerry zu tun hat TAT übernommen. [...]

  • http://fr.techcrunch.com/2011/01/27/microsoft-devrait-peut-etre-sactiver-niveau-acquisitions/ Microsoft devrait peut être s’activer niveau acquisitions

    [...] Depuis Octobre 2010, Microsoft a annoncé exactement zéro acquisitions, rejoignant ainsi des entreprises qui ont un peu du mal comme MySpace ou Nokia. (Twitter a racheté Fluther et AOL a rachté About.me juste avant la fin de l’année dernière, alors que Research In Motion a récemment acquis The Astonishing Tribe). [...]

  • Mennoo

    Really great move from RIM

  • http://www.willw.net/ Will Robertson

    Yeah. Was just curious if they had already had any influence on BB/PlayBook that we see today.

  • http://blogs.blackberry.com/2011/02/playbook-stereoscopic-demo-video/ BlackBerry PlayBook Stereoscopic 3D Demo (VIDEO) | Inside BlackBerry

    [...] this week, we showed you some BlackBerry® PlayBook™ tablet applications being demoed by The Astonishing Tribe (TAT) at Mobile World Congress 2011. Both the ‘Scrapbook’ app demo and BlackBerry® [...]

  • http://blogs.blackberry.com/2011/02/playbook-webworks-video/ BlackBerry PlayBook WebWorks Demo (VIDEO) | Inside BlackBerry

    [...] Mike Kirkup, was able to give me a brief look at a BlackBerry PlayBook application developed by The Astonishing Tribe that demonstrates the power and flexibility of BlackBerry WebWorks [...]

  • http://blogs.blackberry.com/2011/02/blackberry-playbook-scrapbook-app-demo-video/ BlackBerry PlayBook "Scrapbook" App Demo (VIDEO) | Inside BlackBerry

    [...] was fortunate to have the opportunity to catch up with recent acquisition The Astonishing Tribe this week at Mobile World Congress 2011. In the short amount of time since joining RIM, they’ve [...]

  • http://blogs.blackberry.com/2011/07/scrapbook-for-playbook/ How Scrapbook for BlackBerry PlayBook was made | Inside BlackBerry

    [...] today all the way from Malmö, Sweden! Check out the sweet blogging styles of Dan and Minna, from The Astonishing Tribe (TAT) – now part of the Research In Motion® TAT team in [...]

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