MDaemon Messaging Server, BlackBerry Edition – a deeper look

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Recently, Alt-N Technologies officially launched MDaemon® Messaging Server, BlackBerry® Edition to compliment the small-to-medium size business portfolio within the BlackBerry® family of products. This all-encompassing messaging solution is the result of RIM’s acquisition of Alt-N Technologies in 2009. The product has since been well-received by SMB customers, but has led to some new questions around the specific environments that are best suited to MDaemon and how they compare to other options that are available from Research In Motion® (RIM®) and the market at large. To this end, I caught up with Kevin, Director of Marketing for Alt-N, to dig a bit deeper into the MDaemon use case scenario.

Kevin, as you know, everyone seems to be moving to ‘the cloud’, but MDaemon is an on-premises email platform. Why would an organization select MDaemon as opposed to a hosted solution, or a cloud-based email option like Gmail?

All those products have different ways of meeting a customer’s need. For example, if a customer needs other Microsoft® application integration (e.g., Microsoft Sharepoint®), then Microsoft Exchange® or Microsoft Small Business Server® along with the BlackBerry® Enterprise Server Express, at no incremental charge, would be a good fit for BlackBerry smartphone users. For smaller, new businesses, sometimes a hosted offering like Gmail looks attractive. But according to a 2010 Osterman Research survey, over 70 % of SMB IT managers prefer deploying new email systems on-premises to better manage and control their IT environments. What they don’t want – and can’t afford – is a solution that is expensive to acquire and maintain; in other words, Total Cost of Ownership (TCO) is a key driver. It is that low TCO that has helped MDaemon become a trusted alternative email platform for SMB customers around the globe.

Read more at the Inside BlackBerry for Business Blog »

About Roger B.

Joining Research In Motion® (RIM) in 2001, Roger has worked in BlackBerry® Alliance Marketing, vertical segment marketing and product marketing. By leveraging this diverse background, for the past few years Roger has been involved with market research, analyst relations, and other research initiatives. A graduate of the Ivey Business School and MIT’s Executive program in Strategy & Innovation, Roger has been involved in technology marketing for the past 15 years working in Asia, Europe, and North America. Passionate about the impact technology has on people and processes, he brings this vast array of experiences together as a lead contributor to the “BlackBerry For Business” social media presence.

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