Inside BlackBerry: A Day in the Life of a BlackBerry Community Manager


Mitchell hard at work

Hi, #TeamBlackBerry! Things have been busy since I first introduced myself as a Community Manager.

I love hearing from readers and the most frequently asked question I get is: What exactly do I do on a daily basis, e.g. what is a Community Manager?!

First off, the Social Media team (#TeamAwesome – Ed.) at Research In Motion® (RIM®) is always working diligently to provide you guys with up-to-date information about new products, upcoming events, and maybe the most important thing: giveaways!

As for a daily routine, I don’t know about you guys, but I like to start my day with a nice little workout at the gym which is conveniently located right across the street from our office building (#winning!). Once I finish sweating it out, I head to my wonderful cubicle, which I’ve custom decorated with an assortment of personalized items – one of which is a big tub of protein powder. For people who know me this probably comes as no surprise!

During the first few hours of the morning and throughout the day, I take a look at all of our social media channels (Twitter®, Facebook®, etc.) and keep an eye out for opportunities to talk with Team BlackBerry. This can be anything from a simple hello to helping someone pick the right BlackBerry smartphone for their needs. In general, I always try to maintain a pulse on the community by identifying topics of interest, ensuring that people are being helped by our friends at @BlackBerryHelp, and of course, keeping you up-to-date on the events we will be attending and new products we’ll be releasing.

One of my favorite things is to look at all of the pictures fans submit that they have taken on a BlackBerry device. Some of you might have noticed that we have been posting albums on our Flickr account, and a number of the photos we include are taken by members of #TeamBlackBerry!

Mitchell tweeting from @BlackBerryBlog

I also partake in regular meetings to share our customers’ and followers’ feedback and suggestions with the teams at RIM, and brainstorm creative ways to engage with our community. As you can imagine, all of this keeps me pretty busy, but being able to interact with the BlackBerry community is one of the most rewarding experiences I have ever had.

Feel free to comment below and post suggestions on what else you’d like to know about the RIM Social Media team.

Until next time,

Mitchell S

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