The release of the BlackBerry® Messenger (BBM™) Social Platform opens a gigantic world of possibilities to application developers. While some are obvious, such as allowing your users to chat with each other, others may be a little more subtle. This post is the first in a series that will talk about how to easily add social features to your application using the BBM Social Platform. And there’s no better time to update your app! The 2011 BlackBerry Developer Challenge is on, and submissions for the Most Addictive social app using the BBM™ Social Platform category will open later this summer.
One of the greatest benefits of the BBM Social Platform is enabling application developers to access the enormous social graph of their users. Friends often place a much greater level of trust in each other’s suggestions when compared to anonymous reviews and advertisements. With the BBM Social Platform, leveraging this ability to help expand your reach and increase your user base is so simple that I will demonstrate it here.