BlackBerry App World 3.0 Beta: Growing Awesome


BlackBerry App World 3.0

Update 09/06/11: BlackBerry App World 3.0 is now out of beta and available for download. You can get it now at!

Team App World has been working hard on improving your BlackBerry® app experience. So I am psyched to announce that BlackBerry App World™ 3.0 is now available in BlackBerry Beta Zone for BlackBerry® smartphone users. Allow me to walk you through the new and improved BlackBerry App World.

First, my favorite new feature is the Home Screen – it’s been redesigned from the ground up! You can see that we’ve brought “Search App World” up to the top of the Home Screen to let you quickly find what BlackBerry app, game or theme you’re looking for. To make it even easier, you can also sort by App Name, Price, Rating, Newest, Best Match, and Popular.

Speaking of apps and games, you’ll notice new top-level channels in BlackBerry App World. Games and BlackBerry Themes are our two most popular categories, so we’ve promoted them to the Home Screen. Within these new channels, you’ll find another carousel of Spotlight Banners for featured apps, sub categories, and top 25 lists (“Free”, “Paid”, “Recently Updated”, and “New”).

BlackBerry App World 3.0 BlackBerry App World 3.0

The featured carousel has always been the first place to look for awesome new apps, – and we’ve expanded it in BlackBerry App World 3.0 to make it easier to find what’s new and what’s hot from our great universe of BlackBerry developers. Each month, you’ll see a fresh list of the best in BlackBerry apps, games and themes. Check out these screenshots of the Spotlight Banners we used during our internal beta (yes, when you’re a BlackBerry App World Product Manager, you get your own Spotlight Banner – Ed.).

BlackBerry App World 3.0 BlackBerry App World 3.0

We also tweaked the app detail look and feel to give you the top selection criteria at a glance. You can quickly swipe between app summaries, screenshots, and reviews – all in one screen. Found an app you like and want to share it with the rest of #TeamBlackBerry? Instantly send to your Twitter® timeline, Facebook® wall, email, SMS, or to a BBM™ Contact or Group.

BlackBerry App World 3.0 BlackBerry App World 3.0 BlackBerry App World 3.0

This is just a sneak peek of BlackBerry App World 3.0, and we’ll be covering more of the new features throughout the beta on Inside BlackBerry. These features include easy subscriptions management through My World, the introduction of My Account for simple access to your BBID and payment options, updated barcode scanning, and additional search functionality. Want to get your hands on BlackBerry App World 3.0? Head over to BlackBerry Beta Zone and sign up today (please note that you must reside in one of the BlackBerry Beta Zone supported countries where BlackBerry App World is supported in order to participate in the latest beta release)!

About Alex Kinsella

Promoter of apps. Connoisseur of tacos. By day, I'm a PR and Social Media Manager at BlackBerry.

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