BlackBerry Curve 9350, 9360 and 9370: 3 things you should know


BlackBerry® Curve™ 9350, 9360 and 9370 smartphones

I’m happy to announce three new members to the BlackBerry® 7 OS smartphone family today, the BlackBerry® Curve™ 9350, 9360 and 9370 smartphones. The new BlackBerry Curve smartphones will be available in Canada this month and via carriers in selected countries around the world beginning in September. For more details on pricing and international availability, make sure to check out our BlackBerry Curve product page or contact your local carrier.

As someone who used the first BlackBerry Curve (the BlackBerry® Curve™ 8300 smartphone), I’m pretty excited to see this popular smartphone family get the powerful BlackBerry 7 infused update. I tapped Product Managers Soniya and Pankaj to tell you the three things you need to know about the new BlackBerry Curve 9350, 9360 and 9370 smartphones. Let’s get started!

1. The new BlackBerry Curve smartphones are sleek

People familiar with the BlackBerry® Bold™ 9900 and 9930 smartphones and the all-touch BlackBerry® Torch™ 9850 and 9860 smartphones we introduced earlier this month have heard us talk about the sleek and trim design of the new BlackBerry 7 smartphones, and the BlackBerry Curve 9350, 9360 and 9370 smartphones are no exception. Our intention was to craft the most stylish BlackBerry Curve smartphones yet, while still maintaining that classic ‘just right’ Curve feel.

We wanted to provide you a balance of ergonomics and style through a combination of key design decisions. For example, the BlackBerry Curve 9350, 9360 and 9370 smartphones feature a “Waterfall” design similar to that of the new all-touch BlackBerry Torch, curving both front and back surfaces together for a smooth fit in your hand. We paired this design with a flowing soft-touch band around the circumference of the device, which is both durable and makes the new BlackBerry Curve smartphones comfortable to hold. The soft-touch band also seamlessly integrates functional features like the volume, mute and convenience keys. And we think you’ll love knowing that the BlackBerry Curve 9350, 9360 and 9370 smartphones are also some of the lightest BlackBerry smartphones ever, weighing in at only 99 grams –including battery – making portability one less thing you need to worry about.

2. The BlackBerry 7 OS powers the new BlackBerry Curve smartphones

The slim and sleek BlackBerry Curve 9350, 9360 and 9370 smartphones have been paired with the fast and powerful new BlackBerry 7 OS. We know that BlackBerry Curve smartphone users love to browse the web, and the next-generation BlackBerry Browser is a perfect example of the performance improvements offered by BlackBerry 7. The BlackBerry 7 Browser features a significantly faster web experience, as well as optimized HTML 5 support for things like web-based games and videos. BlackBerry 7 ensures that BlackBerry smartphone users will receive a fast and fluid experience on the new BlackBerry Curve smartphones, with crisp graphics that take advantage of the new devices’ HVGA+ (480×360) display.

BlackBerry 7 also features another improvement upon the BlackBerry 6 OS: voice-activated Universal Search. Voice-activated Universal Search makes it even easier to find the files, messages and contacts stored on your BlackBerry Curve smartphone. You can also use Universal Search to scour the mobile web and supported 3rd party applications to find the information you need – hands free!

(YouTube link for easy mobile viewing)

The BlackBerry Curve 9350, 9360 and 9370 smartphones are also the second series of BlackBerry smartphones to feature Near Field Communications (NFC), after the BlackBerry Bold 9900 and 9930 smartphones. NFC is a technology that allows BlackBerry smartphone users to just tap to connect, get information, and link up with other NFC-enabled devices or authentic BlackBerry accessories. For more information about what NFC means for BlackBerry smartphone users, please watch this interview with Andrew Bocking, VP of Handheld Software Product Management.

Social Feeds 2.0 app

3. The new BlackBerry Curve smartphones deeply integrate social

On top of the new functionality provided by the BlackBerry 7 OS, the BlackBerry Curve 9350, 9360 and 9370 smartphones feature a variety of applications that make them some of the most social BlackBerry smartphones ever. In addition to the latest versions of Twitter® for BlackBerry smartphones and Facebook® for BlackBerry smartphones, the new BlackBerry Curve smartphones feature a brand new version of the popular Social Feeds application, which integrates your Facebook®, Twitter® and BBM feeds into one convenient location. Social Feeds 2.0 contains new features such as Universal Search integration, and the ability to create custom views for your social feeds. My favorite new Social Feeds 2.0 feature may just be the ability to flag items for viewing at a later date, which ensures I don’t have to miss out on any important updates or news items when I’m on the go. Social Feeds is a great application for any BlackBerry smartphone user who can’t choose just one social network, or is looking for an easy way to stay connect to everyone and everything that matters to them (stay tuned for a future post covering Social Feeds 2.0 in more depth – Ed.).

(YouTube link for easy mobile viewing)

Of course, our product team’s favorite social application on the BlackBerry Curve 9350, 9360 and 9370 smartphones has to be the new BlackBerry® Messenger (BBM™) 6. BBM 6 allows for 3rd party applications (or “BBM-connected” apps) to incorporate your favorite aspects of BBM into their apps, from status updates and sharing to BBM chats. While there are many BBM-connected apps available, my personal favorite has to be foursquare, because I love sharing (and bragging about) new badges I’ve unlocked with friends. Make sure to read the Inside BlackBerry BBM 6: Apps Made Social post to find the BBM connected app that’s the perfect fit for your new BlackBerry Curve smartphone.

The BlackBerry Curve product team is very excited to bring these two new additions to the BlackBerry Curve smartphone family. Please post a comment and tell us what you think of the BlackBerry Curve 9350, 9360 and 9370 smartphones.

About Douglas Soltys

Word Czar. Web 7.0 (in beta). Blogs and tweets and wonders.

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