Behind the scenes at Mobile World Congress 2012

Inside BlackBerry


We’re here at Mobile World Congress 2012 in Barcelona, Spain where the BlackBerry® stand is packed with our latest smartphones, the BlackBerry® PlayBook™ and a Porsche 911! We’re busy putting the final touches to our stand before the event opens tomorrow.

This week we’re showcasing our BlackBerry® smartphone and BlackBerry® PlayBook™ platforms, our developer platform for visitors looking to create apps for BlackBerry App World™ and an exciting demo for visitors to test out NFC. Also joining us are our carrier partners Telefonica, Turkcell and Orange who are demoing their latest BlackBerry applications and services. Can’t make it to MWC? Don’t worry! We’re giving you a sneak preview of what to expect from BlackBerry at MWC this year as well as some exclusive photos.

BlackBerry Experience and Developer Zone BlackBerry experts are on hand to guide you through our latest BlackBerry device software. At our interactive demo stands, you’ll get hands on with the new BlackBerry PlayBook OS 2.0 and OS 7.1 smartphones. If you are new to developing apps for mobile, you can speak to our RIM gurus who will take you through turning your idea for an app into a reality.

Porsche 911

The Porsche 911 loaded with BlackBerry & QNX technology takes pride of place on the stand. Whilst you can’t take the car for a spin around Barcelona (we’ve asked for the keys), you can check out how the BlackBerry platform integrates seamlessly with the Porsche’s automotive technology. Ask to see the NewBay Cloud Services in action too.

Like Stations

We giving all our visitors to the BlackBerry stand a chance to engage with BlackBerry like never before…via NFC. If you know anyone coming to MWC, keep a look out on their Facebook and Twitter profiles for some exclusive BlackBerry content.

This is just a glimpse of what we have on the stand. If you are at the conference, come by and say hello to us. If you can’t join us, we’ll keep everyone updated on MWC via our social channels. Keep an eye out on Twitter (@UK_BlackBerry) as well as our blogs for updates we have planned for this week. You can also follow us live here: http://www.BlackBerry.com/mwc12

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