Style Meets Function: The Porsche Design P’9981 from BlackBerry


Last night we attended the grand opening of the Porsche Design store in Toronto to celebrate the availability of the Porsche Design P’9981 smartphone from BlackBerry® in Canada. We made sure we were on the scene to capture all the action. Thorsten Heins, President and CEO, Research In Motion was also on hand to address the crowd and introduce the device.

“The BlackBerry P’9981 created in partnership with our friends at Porsche Design is made for beauty, for aesthetic, but also for function. It’s just a pleasure to type on the keypad,” said Heins.

The device itself was definitely a crowd pleaser and the custom Porsche Design BlackBerry P’9981 photo booth setup was also a huge hit!

For those of you who haven’t heard of the Porsche Design BlackBerry P’9981 here’s the scoop.

The Porsche Design P’9981 smartphone from BlackBerry has received great buzz since we unveiled the exclusive model in Dubai last October. This all-new Porsche designed BlackBerry smartphone is a thing of beauty, and I felt we should give you a first-hand tour of the P’9981 from BlackBerry and let you see what this elite smartphone is all about.

The luxurious form factor of the P’9981 smartphone from BlackBerry features a wide QWERTY keyboard and fluid 2.8” touch screen display surrounded by stainless steel finishes and a rich leather backing. It also comes with Porsche Design authentic accessories including a specially designed matching charging pod.

The P’9981 smartphone from BlackBerry is as technically inspired as it is a distinctly Porsche design. Under the hood, the BlackBerry® 7.1 OS powers social collaboration and productivity with apps like BlackBerry® Messenger (BBM™), Documents To Go® Premium, voice-activated universal search, and BlackBerry® Balance™ technology. Plus, the fast new BlackBerry® Browser and 1.2 Ghz processor help you power through tasks quickly and easily.

Lastly, the P’9981 from BlackBerry experience is unmistakably Porsche Design. With this exclusive smartphone comes a specially designed user interface (UI) and a customized Wikitude World Browser that unleashes an awesome Augmented Reality experience. It also includes NFC (Near Field Communication), a technology that is designed to enable many new and exciting capabilities, including the ability to make mobile payments, exchange information, and pair with NFC-enabled accessories or read SmartPoster tags with a simple tap of the smartphone. Another cool feature is that you’ll have a premium BlackBerry PIN, unique to your P’9981 from BlackBerry, which helps you identify other P’9981 from BlackBerry users around you if they have enabled this feature on their device.

What do you think about the Porsche Design P’9981 smartphone from BlackBerry? Let us know in the comments!

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