Alicia Keys Becomes Official Creative Director for BlackBerry

News

Alicia Keys Becomes Official Creative Director for BlackBerry

We have an exciting new addition to Team BlackBerry. In a true collaboration, Alicia Keys is now an official partner to BlackBerry, acting as Global Creative Director. Working closely with app developers, content creators, retailers, carriers and entertainers, Keys will be an active member of the BlackBerry community.

“Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to ‘Keep Moving’: to empower people through mobile computing and communications,” said BlackBerry President and CEO Thorsten Heins. “We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.”

From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.

Keys then introduced this video about the “Keep Moving Projects” to attendees at the global launch event:

[ YouTube link for mobile viewing ]

For more information on the partnership between BlackBerry and 14-time Grammy® Award winning artist Alicia Keys, please check out the official Press Release.

Share your thoughts on our new Global Creative Director in the comments below and welcome Alicia Keys to the team!

Join the conversation

Show comments Hide comments
+ -
  • http://gophenom.com/2013/01/30/alicia-keys-has-join-the-blackberry-team/ Alicia Keys Has Join The Blackberry Team : www.gophenom.com

    […] Alicia Keys Becomes Official Creative Director for BlackBerry and officially is playing major role with the launch of Blackberry 10. In the U.S. market, we expect availability with most carriers for the BlackBerry Z10 to be in March. Today, U.S. carriers will start announcing pre-registration and price plans. […]

  • http://www.poderpda.com/plataformas/blackberry/alicia-key-director-creativo-oficial-de-blackberry-blackberry10/ Alicia Key Directo Creativo Globla para #Blackberry10 | PoderPDA

    […] VIA | Blackberry Blog […]

  • http://www.mediabistro.com/prnewser/rim-spends-a-ton-rebrands-itself-as-blackberry_b56100 RIM Spends a Ton, Rebrands Itself as…BlackBerry! - PRNewser

    […] in the company’s decision to name “longtime Apple user” Alicia Keys as its global creative director. What will she do to revitalize the brand? What will she tell her 1.6 million Instagram fans, who […]

  • http://bazaardaily.com/2013/01/30/blackberry-releases-blackberry-10-greatest-phone-yet-plus-alicia-keys-announcement/ Blackberry releases Blackberry 10: Greatest phone yet [Plus Alicia Keys announcement] | Bazaar Daily News

    […] Alicia Keys Becomes Official Creative Director for BlackBerry (blogs.blackberry.com) […]

  • http://inovasi.com/2013/01/30/laporan-dari-peluncuran-sistem-operasi-blackberry-10-di-kota-new-york-city-perusahaan-ganti-nama-menjadi-blackberry-dan-memperkenalkan-dua-model-ponsel-pintar-z10-layar-s Laporan dari peluncuran sistem operasi BlackBerry 10 di kota New York City: perusahaan ganti nama menjadi BlackBerry dan memperkenalkan dua model ponsel pintar Z10 (layar sentuh) dan Q10 (keyboard) | INovasi.com

    […] Toronto, London, Paris, Johannesburg, Jakarta, dan Dubai. Pada kesempatan ini, BlackBerry juga mengangkat penyanyi terkenal Alicia Keys sebagai direktur desainer […]

  • http://blogs.blackberry.com/2013/01/blackberry-10-launch-event-keynote-recap/ BlackBerry 10 Global Launch Event Keynote Wrap-Up | Inside BlackBerry

    […] We’re very excited to be entering into a partnership that will see a unique collaboration between BlackBerry and 14-time Grammy® Award-winning artist, Alicia Keys. She’ll be working with the team for creative inspiration and will lead the BlackBerry Keep Moving Projects. Read more about our collaboration with Alicia Keys and the “Keep Moving” Projects here. […]

  • http://bizzyblanco.com/video-blackberry-rises-from-the-ashes-apple-droid-youre-on-notice/ BizzyBlanco.com » [Video] Blackberry Rises From The Ashes! Apple & Droid You’re On Notice!

    […] Now with Alicia Keys serving as their new creative director and a sheek new look to boot (see above) can the new Blackberry 10 recapture the success it once had not so many moons ago? […]

  • http://urbanitesocialites.com/2013/01/30/1023/ The UrbaniteSocialites

    […] Alicia Keys Becomes Official Creative Director for BlackBerry […]

  • http://techgredients.com/technology/blackberry-10-lets-see-what-they-have-got-for-us Techgredients | BlackBerry 10 : Lets See What They Have Got For Us

    […] We’re very excited to be entering into a partnership that will see a unique collaboration between BlackBerry and 14-time Grammy® Award-winning artist, Alicia Keys. She’ll be working with the team for creative inspiration and will lead the BlackBerry Keep Moving Projects. Read more about our collaboration with Alicia Keys and the “Keep Moving” Projects here. […]

  • http://hellyeah.pl/2013/01/nowe-blackberry/ Hellyeah! • Po prostu FTW!

    […] Źródła: Blackberry blog: Research In Motion is Now BlackBerry BlackBerry blog: Introducing the BlackBerry Q10 – First BlackBerry 10 QWERTY Device The Verge: BlackBerry Z10 review: a new life, or life support? The Verge: BlackBerry Q10 hands-on The Verge: With major apps in the bag, Instagram could be BlackBerry’s next big score BlackBerry blog: Alicia Keys Becomes Official Creative Director for BlackBerry […]

  • http://www.communitech.ca/blackberry-10-launch-in-kitchener-waterloo/ BlackBerry: New platform, new company, new future

    […] will head up BlackBerry’s new Keep Moving Projects, working with app developers, artists, musicians, filmmakers and writers to enhance BlackBerry […]

  • http://www.brandchannel.com/home/post/2013/01/30/BlackBerry-10-Reveal-013013.aspx Farewell, RIM: BlackBerry Unveils BB10, Tagline and Creative Director Alicia Keys

    […] was partially evident at the New York launch with the introduction of Grammy Award winning singer Alicia Keys as the company's "global creative director." […]

  • http://justallie.com/2013/01/alicia-keys-blackberry-creative-director/ Celebrity Status

    […] creative director.’  Why did BlackBerry hire her? Thorsten Heins, BlackBerry President CEO, explains, ‘We are excited she will be bringing to us her enormous capabilities, as well as a vast […]

  • http://genecowan.com/2013/01/31/alicia-keys-becomes-official-creative-director-for-blackberry/ Alicia Keys Becomes Official Creative Director for BlackBerry | Just As I Thought

    […] blogs.blackberry.com/2013/01/alicia-keys-blackberry-creative-director/?utm_source=feedburner&ut… […]

  • http://superberry.com.br/2013/02/01/cantora-alicia-keys-se-torna-diretora-criativa-global-da-blackberry/ Cantora Alicia Keys se torna “Diretora Criativa Global” da Blackberry. | SuperBerry
  • http://blackberry-maghreb.com/research-in-motion-rebaptisee-blackberry/ Research In Motion rebaptisée BlackBerry | Premier magazine BlackBerry en Français et en Anglais au Maghreb. Pour les professionnels et fans du BlackBerry en Algérie, au Maroc et en Tunisie.

    […] la création d’un poste de Global Creative Director ainsi que la nomination d’Alicia Keys à sa tête, le programme Keep Moving Projects, le partenariat avec de nombreux éditeurs […]

  • http://uikimania.com.ar/2013/02/blackberry-10-exito-o-fracaso/ BlackBerry 10, ¿éxito o fracaso? : Uikimania

    […] decidido cambiar de nombre a la compañía) ha hecho un gran trabajo. Y también confío mucho en el trabajo de Alicia Keys como Directora Creativa Global de la marca. Bueno, esta última parte era […]

  • http://whereismysoftware.com.ar/2013/02/blackberry-10-exito-o-fracaso/ BlackBerry 10, ¿éxito o fracaso? | Where Is My Software

    […] decidido cambiar de nombre a la compañía) ha hecho un gran trabajo. Y también confío mucho en el trabajo de Alicia Keys como Directora Creativa Global de la marca. Bueno, esta última parte era […]

  • http://sound-cool.com/alicia-keys-live-concert-full/ Alicia Keys Live Concert Full | sound cool

    […] Alicia Keys Becomes Official Creative Director for BlackBerry […]

  • http://storyism.net/new-creative-director-for-bud-light-platinum-justin-timberlake-stars-in-ad-with-suit-tie/ New Creative Director for Bud Light Platinum Justin Timberlake stars in ad with ‘Suit & Tie’ | Storyism.net

    […] The appointment comes just one week after 14-time Grammy Award musician Alicia Keys was named BlackBerry’s global creative director. […]

  • http://www.cornerthemarket.net/?p=3576 Corner the Market » Blog Archive » The Brand New Week – Bringing Sexy Back

    […] companies. Last week, struggling smartphone maker BlackBerry tapped singer Alicia Keys to be its creative director, a title also given to Lady Gaga by Polaroid and to will.i.am by […]

  • http://blogs.blackberry.com/2013/02/apps-on-blackberry-10/ Mastering the App Universe on BlackBerry 10 | Inside BlackBerry

    […] some of my favorite music and checked out some new albums, and of course songs from our very own Global Creative Director at BlackBerry, Alicia Keys. No matter your taste in music and movies, you’ll find what you want in BlackBerry […]

  • http://eldhughes.com/2013/03/15/timberlakeevolution-of-the-creative-director/ Life after Timberlake: The Evolution of the Creative Director | Black Copy

    […] Alicia Keys Becomes Official Creative Director for BlackBerry (blogs.blackberry.com) […]

  • http://www.berrynation.es/blackberry-10-y-alicia-keys/ BlackBerry 10 y Alicia KeysBerryNation | BerryNation

    […] ·Fuente Inside BlackBerry Blog. […]

  • http://ct.switchwp.com/?p=16697 BlackBerry: New platform, new company, new future

    […] will head up BlackBerry’s new Keep Moving Projects, working with app developers, artists, musicians, filmmakers and writers to enhance BlackBerry […]

blog comments powered by Disqus