BlackBerry is kicking off the Formula One™ season in style as the Official Mobile Computing Partner of the MERCEDES AMG PETRONAS Formula One Team. Over the last few days, the team has been on the track practicing, meeting with the press, and of course using their new BlackBerry Z10 smartphones. They’re also celebrating the launch of BlackBerry 10 in Australia. The timing couldn’t be better! Check out this video to get your motor revving:
On top of the marketing initiatives, we’re also focused on the technical side. We will be working very closely with the team to integrate our technology with the car, the drivers and the crew as they ‘Keep Moving’ throughout the season.
Those of you who read the Inside BlackBerry Blog know that I’m completely obsessed with all things automotive and I’m a huge fan of motor sports, so “excited” doesn’t begin to describe how I feel about this partnership. You’ll be able to follow all the BlackBerry Racing action at BlackBerry.com/racing, where you’ll find a photo stream, race schedule, and exclusive footage for fans.
Are you checking out the race this week? Be sure to root for BlackBerry and the MERCEDES AMG PETRONAS Formula One team and wish them luck in the comments below.