BlackBerry 10 and the end of the “U-Turn” Button


As more and more of my friends get their hands on a BlackBerry Z10, I find myself referring to an earlier Inside BlackBerry Blog post – “There’s No Button like Home”- about the device’s lack of a home button. Users migrating from a BlackBerry device or competitive devices needed more information on how using BlackBerry 10 Flow keeps you moving, and BlackBerry users in particular wondered how and why they would navigate apps without the much-adored “Back” or “U-Turn” button.


Without belaboring the “how” part of using BlackBerry 10 Flow (explained in this video), I’d like to focus on why the U-turn button is no longer needed with BlackBerry 10. We frequently note that this function is due to the goal to “keep you moving forward” but what does that really mean?

  • It means that the user experience of your mobile operating system should adapt to you and not the other way around.
  • It means taking the human desire to reach higher and be more and packing it into a smartphone.
  • It means a smartphone that says “I agree with you, star-reacher. Let’s go and be more.”
  • It means knowing where you’ve been and how it impacts you, then using it to propel you beyond your expectations.
  • It means plunging fearlessly into apps and being able to peek into the correspondence that mean the most at any time, day or night.
  • It means BlackBerry 10 is more than a slogan or ad – it’s a movement, and a movement forward.

I hope this clears things up. If you have any questions about how BlackBerry 10 keeps you moving forward, shout them out in the comments.

About Donny Halliwell

Donny is a Senior Product Marketing Manager at BlackBerry and Former Editor-in-Chief for the Inside BlackBerry blogs. There's no disputing, #TeamBlackBerry is awesome. I'm pumped to have the opportunity to talk with you and bring you the latest and greatest from Inside BlackBerry every day. In my spare time, I can be found helping entrepreneurs and startup companies grow their business. I spend the rest, obsessing over the auto industry, or enjoying music. Follow me on Twitter or Google+

Join the conversation

Show comments Hide comments
+ -
blog comments powered by Disqus