BlackBerry 10 and the end of the “U-Turn” Button

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As more and more of my friends get their hands on a BlackBerry Z10, I find myself referring to an earlier Inside BlackBerry Blog post – “There’s No Button like Home”- about the device’s lack of a home button. Users migrating from a BlackBerry device or competitive devices needed more information on how using BlackBerry 10 Flow keeps you moving, and BlackBerry users in particular wondered how and why they would navigate apps without the much-adored “Back” or “U-Turn” button.

uturnbutton

Without belaboring the “how” part of using BlackBerry 10 Flow (explained in this video), I’d like to focus on why the U-turn button is no longer needed with BlackBerry 10. We frequently note that this function is due to the goal to “keep you moving forward” but what does that really mean?

  • It means that the user experience of your mobile operating system should adapt to you and not the other way around.
  • It means taking the human desire to reach higher and be more and packing it into a smartphone.
  • It means a smartphone that says “I agree with you, star-reacher. Let’s go and be more.”
  • It means knowing where you’ve been and how it impacts you, then using it to propel you beyond your expectations.
  • It means plunging fearlessly into apps and being able to peek into the correspondence that mean the most at any time, day or night.
  • It means BlackBerry 10 is more than a slogan or ad – it’s a movement, and a movement forward.

I hope this clears things up. If you have any questions about how BlackBerry 10 keeps you moving forward, shout them out in the comments.

About Donny Halliwell

Donny is a Senior Product Marketing Manager at BlackBerry and Former Editor-in-Chief for the Inside BlackBerry blogs. There's no disputing, #TeamBlackBerry is awesome. I'm pumped to have the opportunity to talk with you and bring you the latest and greatest from Inside BlackBerry every day. In my spare time, I can be found helping entrepreneurs and startup companies grow their business. I spend the rest, obsessing over the auto industry, or enjoying music. Follow me on Twitter or Google+

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  • http://blackberryclubthailand.com/home/2013/04/11/%e0%b8%ad%e0%b8%a7%e0%b8%aa%e0%b8%b2%e0%b8%99%e0%b8%9b%e0%b8%b8%e0%b9%88%e0%b8%a1-back-%e0%b9%84%e0%b8%a1%e0%b9%88%e0%b8%a1%e0%b8%b5%e0%b9%81%e0%b8%a5 อวสานปุ่ม Back …. ไม่มีแล้วบน BlackBerry 10 | BlackBerry Club Thailand

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  • luis a abreu

    Needs a better app for Facebook can’t change the profile picture on your Facebook from blackberry z10

  • http://none marc d odom

    Hello I’m really loving the z10 I have the model just waiting to see how the new features play out I’m looking for a chat buddy plz feel free 2AC165BB pin #

  • Tim

    nice, i like the way you are going guys

    keep moving

  • http://audilicious007.wordpress.com Audilicious007

    No it doesn’t answer the question or makes it any clearer.

    I like the new Z10 and Q10.

    Yes I have both. Why? Because I was having withdrawal about the U-turn and menu buttons, and also the track pad.

    So after purchasing the Z10 and missing the old BlackBerry, I went ahead and got the Q10. Only to realize that it also doesn’t have the buttons.

    Love the new phones but can’t get over the lack of those three little things. Really hope you get a new model that includes them…

  • marile duran

    Necesito ayuda economica soy madre soltera de 4 hijos y mi concubino es discapacitado por culpa de la delincuEncia le dieron un tiro en la cabeza para robarlo y consecuencia tiene falta del hueso frontal del craneo ayudenme yo me incribi en hijos de venezuela y no e salido ya tengo 2 anos que me incribi y nada

  • Ken Morris

    I understood the concept behind no back button however, there is still a need for people such as myself to return to the previous page. I’ve had my Bold for 3 years, had a 9000 before this an 8900 before that and 2 8300s before that. My kids are now using the 8300s and my wife has a 9800. However I have decided to not get the 10 as I don’t care for how the system works. I had a good deal of time to use one, along with a windows phone and several android phones. I ended up ordering a Galaxy Note 2. The Q10 is a beautiful phone I loved the keyboard, loved how it looked but didn’t like how it worked. Maybe in an update down the road you might consider coding in the return to previous page button. Until then I’ll suffer through adjusting to touch only.

  • http://helsaba78 HITLER Salas

    helsaba78

  • Lâm Nguyễn

    Because the new devide are using touchscreen. So back button don’t use

  • Tanesia smith

    I want one of this phone

  • http://Yahoo.com Manu Francis

    The best

  • Albert

    Hello. I went from a dial pad cell phone to a Z 10. Still having a hard time navigating, but it is coming along. I find your info on Facebook helpful.

  • bill

    how in the heck would you go back to some much needed info if you keep moving forward it seems like it would be like starting over when all that all that would be needed is to click the back button and your there???

  • Lost User

    So basically u told me nothing!!!

  • jaslynne

    I am planning to buy the new Blackberry Q10 this weekend. I am curious about vhow vi will be ble to go right back to the screen I just left if there is no back button. I am going back to the Blackberry because I loved the BB Curve that I had 2 years ago. But now I m getting alittle sceptical about getting the BB Q10 if there is no back button. This seems like it would make the experience a little frustrating. Can someone tell me the best way to get back to a screen I was on before with this Q10? The info on this page did not tell me enough. Thank you very much.

  • james

    if BB had put the home button on the phone it would of gave people the option to use the flow swipe technique, but instead they forced people to use it. i waited for a couple years for the new device. and im a BB fan. but i feel the company should put a back ir home button back on the phone. give people more freedom please

  • David Borth

    Wha…?

  • Victoria

    This clears up nothing!

  • Kurtis Cullen

    Dear All,

    Actually……. No it doesn’t. It gave me a lot of reach for the stars crap, however no real reason for the, ” technical” change. Quit smoking the bong, and do your job hippy.

    Thanks
    Kurtis K. Cullen
    1-226-246-4645

  • Brian Styles

    That’s a totally confusing slurry of words…..I wa hoping for a brilliant explanation!

  • Beverly

    How do I get back to Facebook?

  • http://any hope swift

    Were do I get a new touchscreen blackberry mine is like one the farst that came out

  • jeff yampolsky

    No, it means that they royally screwed up, and forgot to put the button in there, so here’s some hocus-pocus mumbo-jumbo garbage to try nd distract you from this colossal FAIL.

  • Steve

    This Facebook add dose not explain why there is no back button in detail it’s only an excuse to promote the moving forward slogan. If you want the youth to latch onto this style of gesturing you should tone it down and cool it up!
    If you want to hold interest and not have people feel as though they’ve been dooped into reading just for the sake of heating “moving forward” be specific and make it Intetesting so by the end of reading it the consumer says “wow now that’s different”

  • kyle

    Ive seen less filler in 10 page term papers. You’ve literally said nothing of value. “We removed the end call button to keep your calls going forward to infinity and beyond!”

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