The fastest adopters of mobile innovation are not just infrastructure-rich markets. It’s in regions like Africa and Asia where peoples’ first experience of the Internet is mobile. Smartphone uptake is exploding in emerging markets due to rising wealth, brand desire, access to education and need for key services in health, welfare, education and finance. In many ways, they are further advanced in mobile service innovation, as many businesses are built first from a mobile perspective.
Across emerging markets, mobile is consistently an engine of growth, but as technology evolves, the mobile industry will need to play an active part in helping governments address socio-economic challenges, enable progress and build sustainable mobile ecosystems for the future. To discuss some of these challenges, we held a panel at BlackBerry Live 2013 with industry leaders, analysts, and developers to exchange insights on BlackBerry innovation in emerging markets around the world.
Participants in the panel included: Robert Bose and Wes Nicol, BlackBerry’s Regional Marketing Directors for Europe, Middle East and Africa (EMEA) and Latin America (LATAM) respectively; Leandro Melo de Sales, Professor at Institute of Computing (IC) at Federal University of Alagoas (UFAL) and Principal at BlackBerry Tech Center, Brazil; Alexander Rusli, CEO of Indosat, one of Indonesia’s largest telecommunication networks and service providers; Leon van Dyk, BlackBerry apps lab manager in South Africa; and Victor Dibia, developer and founder of denvycom in Nigeria.