It’s been a week full of exciting announcements and surprise celebrity guests here at the BlackBerry Live conference in Orlando. Onstage during the keynote, Thorsten Heins welcomed Lewis Hamilton of the MERCEDES AMG PETRONAS team to introduce BBM Channels. He later joined Nick Fry, Former CEO and Consultant to the MERCEDES AMG PETRONAS team in a panel session at the conference.
I was fortunate enough to have some time to chat with Lewis about how he’ll be using BBM Channels to connect with his fans and the source of his ambition and drive for greatness. Check out my brief video interview with him below:
In the interview Lewis talked about how the team is always looking forward to new technologies in social media that allow them to connect to their fans. Fans are a big source of inspiration and with BBM channels, he’ll be able to connect with them in a new and highly engaged way.
BBM Channels allows individuals and groups to create a dedicated channel and share information and updates with the immediacy that BBM offers. BBM customers around the world will be able to connect and share information, broadcast about themselves to their channel, or join their favorite communities and share their experiences of the channel with their BBM contacts.
I then had the chance to talk with Nick Fry about synergies between the BlackBerry and MERCEDES AMG PETRONAS brands and how to manage a large team in mission critical operations. BlackBerry is helping the team harness the power of every individual on the team, something that Fry says is essential.
How will you connect with the brands and celebrities you’re passionate about on BBM Channels? Let us know your thoughts below and be sure to check out the MERCEDES AMG PETRONAS team BBM channel.