Mobile Computing in Action: Introducing Over-the-air Software Updates for Vehicles

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Mobile Computing is at risk of becoming the buzz-word of the year, but no one seems to be exactly clear on what it is and more importantly what it means for consumers, enterprises, carriers, partners, and anyone involved in the mobile ecosystem. There’s an incredible opportunity for this space to be defined, and today we’re introducing a solution that begins to do just that.

Here at the Telematics Detroit Conference, we’ve unveiled a solution for automakers that lets them easily manage and securely download software updates to a vehicle. The Software Update Management for Automotive service leverages BlackBerry’s global, secure infrastructure.

Vehicles hold a lot of digital information needed to operate efficiently, and come with sophisticated in-vehicle infotainment systems, apps, media centers, and more. Automakers want to be able to deliver software updates that can offer new, compelling capabilities to their customers, long after the initial sale. With vehicles becoming connected end points, the opportunity is wireless. A secure connection to end points such as this, enabled by BlackBerry technology, will help automakers connect with customers and allow them to bring new features, and potentially diagnose problems remotely.

The development of OTA services is part of BlackBerry’s broader mobile computing strategy. BlackBerry is providing the foundation for a new era of mobile computing by connecting mobile end points securely and creating opportunities for community building, connecting, and sharing.

Personally, I couldn’t be more excited by where this is all going. I’ve become convinced of a very bright future in the form of mobile computing and dramatically increased connectivity to the devices and machines that we use.

To learn more about the BlackBerry solution demonstrated at the Telematics Detroit Conference, head over to www.blackberry.com/m2m.

Use your imagination! What would you like to see in the future of connected end points that would make your life easier, safer, or more enjoyable? Share in the comments below.

About Luke Reimer

@Luke_Reimer is a Senior Marketing Manager at BlackBerry helping to design, launch, and manage enterprise marketing programs - particularly concerning content across digital mediums. Beyond spreading BlackBerry goodness in enterprise communities, you can find Luke cooking up a storm, out on his motorcycle (when Canadian weather allows), or digging into a good science fiction book.

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