Yes, privacy and security matter to customers. BBM delivers on both.

BBM

ebbm

The IM space is an exciting one to be part of these days. In recent months we’ve seen the spotlight placed on instant messaging apps and services, through huge acquisitions to new startups from around the world. In this same time frame, the BBM experience has continued to evolve in many great ways too. With new features like BBM Voice, BBM Channels and location sharing powered by Glympse®, our users are able to communicate, connect and share experiences like never before. The recent launch of BBM for Android 2.3 (Gingerbread) and announcement of BBM for Windows Phone® and Nokia X will bring these experiences to even more people around the world.

At BBM, we believe that just as important as what an app does is how that app does it. That’s why we want to spend a few minutes talking about security and privacy.

Not all IM apps are built secure. BBM is.

In talking to many users from around the world, we understand that many of them view ‘security’ as being outside their control – measures put in place by the service provider. When customers talk about ‘security’ concerns they often associate them with attacks by strangers. And while most users have not personally experienced a breach of security, a real fear exists out there of ‘what if’.

Recently, we’ve seen and heard about many security breaches in the news – from tens of millions of credit cards being compromised at large retailers to several million user accounts being exposed on other IM apps. This week we saw a report that talked about how other IM apps that store chats in the shared storage space of your smartphone could leave them vulnerable to compromise.

BBM has always put security at the forefront. On BlackBerry, the end to end security model is built on a foundation of secure hardware interacting with secure software. Security is reinforced at every level of the device from CPU to boot ROM, to OS and file system, and applications. The root of trust that BlackBerry builds for its customers remains unbroken throughout the chain, and is unlike other security models that rely on the interaction of components from multiple vendors. On Android®, BBM runs and stores all its data within the internal secure storage of the Android sandbox providing higher security than other IM apps that store their database in the shared storage space of the device. Similarly, on iPhone, iPad and iPod Touch, BBM runs and stores all its data within the iOS app sandbox.

With the introduction of BBM Protected this summer, BBM will extend its leadership in secure mobile messaging. Developed for organizations in regulated industries, BBM Protected introduces additional layers of best in class security to protect messages in transit between employees within an organization. This means that once a message is encrypted on the sender’s device, it is never decrypted until it reaches the recipient’s device.

Openness and privacy should not be tradeoffs.

While customers suggest that ‘security’ is the responsibility of the service, ‘privacy’, is viewed as the responsibility of each individual. Privacy is seen to be within the user’s control, and subject to human choice – who you share with, what info you share, and how you choose to self-censor. Customers have been clear that they want and need features that help them take control over their privacy.

BBM has always come with privacy features built in. It’s in our DNA. The unique PIN number assigned to each BBM user allows them to choose to connect anonymously or without divulging details like their phone number or email address. The double opt in process for becoming contacts ensures that both parties are willing participants in the conversation and agree to let each other in to their respective inner circles. Furthermore, BBM has always made it easy to govern your contact list by allowing you to block and or delete contacts at any time.

Some will argue BBM should do away with privacy measures all together in the spirit of greater openness, but we have heard from customers that when implemented in the right way, privacy features offer greater discretion and freedom when using IM. With that in mind, we will continue to introduce new features which give users control over their privacy, but will do so in a way that encourages openness and fosters the building of a large and thriving BBM community. The ‘Find Friends’ feature provides a great example of striking a balance between openness and privacy.

To help you find and add BBM contacts, Find Friends helps identify contacts in your smartphone’s address book that are also using BBM and allows you to send them a private PIN invitation. When a match is found between a user in your address book and a BBM user, their first and last names are populated from your local address book using information you already have about that contact. You do not receive any additional personal identifiable information about the BBM user until such time as they accept your BBM contact invitation.

Our promise: security and privacy will remain integral to BBM

As we continue to bring new experiences to our customers you have our commitment that security and privacy will remain a top priority and an integral part of the BBM DNA. We will continue to innovate around making our service secure and allowing you the control over your privacy while introducing new experiences that will help you to connect and share with friends, family and colleagues in new and exciting ways.

About Jeff Gadway

I'm the head of product and brand marketing for BBM. This means I work with our engineers, product managers, growth hackers and marketing communications team to create and communicate the magic of BBM. Off the clock, I'm a dog lover, coffee enthusiast and love helping start-ups with marketing stuff.

Join the conversation

Show comments Hide comments
+ -
  • cnptnr

    Reblogged this on .

  • http://nerdberry.net/2014/03/14/jeff-gadway-talks-privacy-and-security-on-bbm/ Jeff Gadway talks privacy and security on BBM – NerdBerry

    […] just let us know about an article that was just published on the Inside BlackBerry Blog featuring Jeff Gadway head of product and brand marketing for BBM. Jeff explains the ways in which […]

  • http://henriquecfg.wordpress.com Curiosidadesint

    Reblogged this on Curiosidades na internet.

  • http://www.BlackBerryClubs.com BlackBerryClubs.com (黑莓會)

    Reblogged this on BlackBerryClubs.com (黑莓會) and commented:
    我們承諾:BBM仍將不可或缺安全和隱私的

    隨著我們為客戶繼續帶來新的體驗及承諾,安全和隱私仍將是BBM重中之重。我們將繼續圍繞創新,使我們的服務安全,並允許您通過您的隱私控制,同時引入新的經驗,這將幫助您連接並與朋友,家人和同事在新的和令人興奮的方式分享。

  • http://buyfast-gft.com/2014/03/yes-privacy-and-security-matter-to-customers-inside-blackberry/ Yes, privacy and security matter to customers ... - Inside BlackBerry | newsnews

    […] Read this article: Yes, privacy and security matter to customers … – Inside BlackBerry […]

  • http://blackberryempire.com/how-important-is-privacy-and-security-to-blackberry-when-it-comes-to-bbm/ How important is privacy and security to BlackBerry when it comes to BBM? - BlackBerry Empire

    […] it’s the most secure app for my messages. This is a great post from the folks over at the Inside BlackBerry blog so be sure to check it out and then hit up the comments below and let us know your thoughts and […]

  • http://www.mondoblackberry.com/sicurezza-privacy-parte-integrante-bbm/ La sicurezza e la privacy sono parte integrante di BBMMondoBlackBerry.com

    […] non si può non parlare anche di privacy e sicurezza. A tal proposito, oggi, direttamente da Inside BlackBerry Blog arriva un’ulteriore conferma del fatto che BlackBerry, giorno dopo giorno, si impegna nella […]

  • http://www.mondoblackberry.com/en/the-security-and-privacy-are-an-integral-part-of-bbm/ The security and privacy are an integral part of BBMMondoBlackBerry.com

    […] instant messaging, we can not speak of privacy and security. In this regard, today, directly from Inside BlackBerry Blog comes further confirmation of the fact that the BlackBerry, day after day, is committed to […]

  • http://globaltechreview.net/security-is-bbms-top-priority/ Global Tech Review | Security Is BBM’s Top Priority

    […] Read “Yes, privacy and security matter to customers. BBM delivers on both.” […]

  • http://www.blackberry-fr.com/bbm-beneficie-dune-securite-et-dune-confidentialite-integrees/ BBM bénéficie d'une sécurité et d'une confidentialité intégrées

    […] enjeu sur les préoccupations  de la sécurité et de la  confidentialité se fait ressentir. Le Blog Inside BlackBerry a publié une récente nouvelle pour mieux informer ses clients sur le fonctionnement de BBM […]

  • http://buyfast-soso.com/2014/03/yes-privacy-and-security-matter-to-customers-inside-blackberry/ Yes, privacy and security matter to customers ... - Inside BlackBerry | Smart DevicesSmart Devices

    […] Excerpt from: Yes, privacy and security matter to customers … – Inside BlackBerry […]

  • http://101bestblackberryapps.com/blog/blackberry/security-is-bbm%e2%80%99s-top-priority/ Security Is BBM’s Top Priority | 101 Best BlackBerry Apps

    […] Read “Yes, privacy and security matter to customers. BBM delivers on both.” […]

  • http://smart1phones.com/yes-privacy-and-security-matter-to-customers-inside-blackberry/ Yes, privacy and security matter to customers … – Inside BlackBerry | Tech News

    […] Follow this link: Yes, privacy and security matter to customers … – Inside BlackBerry […]

  • http://buyfast-art.com/2014/03/yes-privacy-and-security-matter-to-customers-inside-blackberry/ Yes, privacy and security matter to customers … – Inside BlackBerry | buyfast-art

    […] Visit link: Yes, privacy and security matter to customers … – Inside BlackBerry […]

  • http://shbab9.com/?p=21897 Yes, privacy and security matter to customers … – Inside BlackBerry | Smart devices

    […] Here is the original post: Yes, privacy and security matter to customers … – Inside BlackBerry […]

  • http://buyfast-3del.com/2014/03/yes-privacy-and-security-matter-to-customers-inside-blackberry/ Yes, privacy and security matter to customers ... - Inside BlackBerry - world of tech buy fast

    […] Original post: Yes, privacy and security matter to customers … – Inside BlackBerry […]

  • http://marcbello.wordpress.com Marc Bello

    Reblogged this on Point of view!.

  • http://buyfast7.com/2014/03/yes-privacy-and-security-matter-to-customers-inside-blackberry/ Yes, privacy and security matter to customers ... - Inside BlackBerry | IT newsIT news

    […] Excerpt from: Yes, privacy and security matter to customers … – Inside BlackBerry […]

  • http://geeklatinmaster.wordpress.com/2014/03/15/bbm-cuan-importante-es-su-seguridad/ BBM cuan importante es su seguridad? | GeeKLatinMaster

    […] es la aplicación más segura para mis mensajes. Este es un gran mensaje de la gente más en el blog de ​​Inside BlackBerry así que asegúrese de comprobar que funciona y luego golpear a los comentarios a continuación y […]

  • http://buyfastalzidan.com/?p=5807 Yes, privacy and security matter to customers … – Inside BlackBerry | Technology and communications News

    […] View post: Yes, privacy and security matter to customers … – Inside BlackBerry […]

  • http://economicdirectory.info/2014/03/yes-privacy-and-security-matter-to-customers-inside-blackberry/ Yes, privacy and security matter to customers ... - Inside BlackBerry

    […] See original here: Yes, privacy and security matter to customers … – Inside BlackBerry […]

  • http://www.bbin.in/2014/03/bbm-is-the-most-secured-im-app-available-heres-how-it-is/ BBM is the most secured IM app available. Here’s how it is : BBin – India 's Best BlackBerry Community

    […] Source: InsideBlackBerry […]

  • http://www.techplus.me/?p=44869 بلاك بيرى تتحدث عن مميزات الحماية و الخصوصية بماسنجر BBM

    […] من هنا […]

  • http://josuefunes.wordpress.com/2014/03/16/privacidad-seguridad/ Sí, Privacidad y seguridad importa a los clientes. @BBM ofrece en ambos. | BBTeamWorld

    […] VIA | Inside BlackBerry […]

  • http://5bbr.com/63866.html بلاك بيرى تتحدث عن مميزات الحماية و الخصوصية بماسنجر BBM | خبر

    […] من هنا […]

blog comments powered by Disqus