SXSW: BlackBerry to Participate in ‘Can You Feel Me Now?’ Panel


Below is a guest post from Gary Klassen, Principal Architect at BlackBerry Sweden. Follow him: @gehr on Twitter

Learn how psychology and technology drive innovation


If you’re attending SXSW, this year, I’m participating in a panel you won’t want to miss. The 21st Annual SXSW Interactive conference returns to Austin March 7 -11, 2014. The event features five days of compelling programs, presentations and panels all focused on emerging technology, a topic which has earned the festival a reputation as a breeding ground for new and creative ideas.

I’m thrilled to participate in the conversation this year and to interact with some of the brightest minds in cutting edge technology.

On Monday, March 10, I’ll join The Weather Channel’s Cameron Clayton and Kayak Music’s Giorgos Zacharia for a discussion about the intersection of psychology and technology and how that drives mobile innovations.

In today’s world, devices have completely transformed the way we discover, connect and share. Today, we share most aspects of our lives on the go and have personal reactions to the tech we use, fueled by a host of human emotions. With that, companies are purposely developing mobile experiences that spark a range of behaviors that help us live happier, more productive lives.

This is what we’ll be digging into during the ‘Can You Feel Me Now?’ panel discussion – consumer’s demand for a mobile experience that‘s personalized and human, and on what companies are doing to make sure their products are triggering a human and emotional connection.

Head here to find out more about the panel – or better yet, to add it to your SXSW schedule if you’ll be in Austin.

Hope to see you there.

About BlackBerry

BlackBerry is a mobile-native software and services company dedicated to securing the Enterprise of Things. BlackBerry Secure software provides the embedded intelligence for the Enterprise of Things so that the Internet of Things can thrive. BlackBerry holds 80+ security certifications and approvals, the most of any mobile vendor. We hold the top position in all six categories of Gartner’s high-security mobility management study. We are ranked among the top 10% of all cybersecurity providers. All G7 governments and 15 of G20 are BlackBerry customers. BlackBerry Unified Endpoint Management (UEM) software is the most widely deployed among Fortune 500 companies.

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