BBM Channels success story: MERCEDES AMG PETRONAS Team [VIDEO]


Driver Nico Rosberg on connecting with fans and colleagues around the world with BBM

Mercedes F1, Nico Rosberg, Mercedes race car, BBM, BBM Channel

For those of you who follow racing as I do, it’s no secret that the MERCEDES AMG PETRONAS team is having a stellar start to the 2014 season. While a world-class engineering team and unrivaled driving ability are key factors in that success, I like to think great communications and productivity tools play a role as well. In just over a year since the MERCEDES AMG PETRONAS team launched a BBM Channel to connect with fans, it has grown to be their third largest social media channel. BlackBerry caught up with driver Nico Rosberg who graciously gave up time during his busy schedule to explain why he and the team connect via BBM when it matters most.

In the video Bradley Lord, Communications Manager, MERCEDES AMG PETRONAS says:

“Social Media is at the heart of how our team communicates with our fans — the MERCEDES AMG PETRONAS’ BBM Channel is our newest social platform and we’ve seen massive growth in the first year.”

Were you among the lucky fans that connected with Nico Rosberg on the MERCEDES AMG PETRONAS BBM Channel? Tell us your story, and share your #BBMoments in the comments below.

About Donny Halliwell

Donny is a Senior Product Marketing Manager at BlackBerry and Former Editor-in-Chief for the Inside BlackBerry blogs. There's no disputing, #TeamBlackBerry is awesome. I'm pumped to have the opportunity to talk with you and bring you the latest and greatest from Inside BlackBerry every day. In my spare time, I can be found helping entrepreneurs and startup companies grow their business. I spend the rest, obsessing over the auto industry, or enjoying music. Follow me on Twitter or Google+

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