Introducing BlackBerry Fact Check

BlackBerry Fact Check

Fact Check Stamp

BlackBerry has been in the limelight for many reasons, with people talking about everything from the unmatched reputation of our security to the latest device rumors to our vision for the Internet of Things. We expect this; we know we’re one of the most watched brands out there and our transformation is on public display.

As we’ve been working through this transition, there have been many vocal voices from competitors trying to incite fear, uncertainty and doubt about BlackBerry. In doing so, sensationalized reports surrounding our viability and misperceptions about our product portfolio have crowded the airwaves.

Given this environment, we must fight back. And BlackBerry’s best offense is to present the facts.

Today we are launching the BlackBerry Fact Check Portal on the Inside BlackBerry Blog, a place for us to hold our competitors accountable for what they say, when what they say is wrong. We’ll provide evidence that BlackBerry continues to be a leader in mobile, and we’ll expose “smoke and mirrors” marketing tactics by competitors.

This Portal will be your one-stop reference for all things #BBFactCheck. We’ll also bring you content that you can’t find anywhere else and highlight the news, insights and stats that you can’t miss. From mobility management to messaging, devices to security, we will make sure that you get the real story.

The BlackBerry Fact Check Portal is a two-way platform – so if you see a work of fiction from one of our competitors, we want to hear about it. Tell us about it here and make sure you frequent the Portal for the latest in our fight for the facts.

About Mark Wilson

Mark Wilson is Senior Vice President, Marketing for BlackBerry. Mark brings with him extensive experience building brand preference, driving integrated marketing for a number of well-known companies. Prior to joining BlackBerry, Mark served as CMO at Avaya where he led the marketing transition to a customer-solutions orientation. He previously served as Senior Vice President of Corporate and Field Marketing at Sybase, and has extensive experience in marketing roles at AT&T and KPMG. At Sybase, Mark oversaw branding and advertising, lead generation, sales enablement and mobile product marketing operations.

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  • http://mobilesyrup.com/2014/06/26/blackberry-is-ready-to-fight-back-against-the-competition-launches-blackberry-fact-check-portal/ BlackBerry is ready to 'fight back' against the competition, launches 'BlackBerry Fact Check Portal' | MobileSyrup.com

    […] Source: BlackBerry […]

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    […] In a blog post, BlackBerry’s senior vice president of marketing Mark Wilson doesn’t provide any specific examples of the “sensationalized reports” the company would want to hold rivals accountable for. But BlackBerry says it will call out information the company sees as incorrect, and also invited users to point out “fiction from our competitors” on the portal and with the #BBFactCheck hashtag on social media. […]

  • http://worwire.com/blackberry-ltd-launches-fact-check-portal-to-fight-against-rivals-trying-to-incite-fear-uncertainty-and-doubt/ BlackBerry Ltd launches Fact Check Portal to fight against rivals ‘trying to incite fear, uncertainty and doubt’ | WorWire

    […] In a blog post, BlackBerry’s senior vice president of marketing Mark Wilson doesn’t provide any specific examples of the “sensationalized reports” the company would want to hold rivals accountable for. But BlackBerry says it will call out information the company sees as incorrect, and also invited users to point out “fiction from our competitors” on the portal and with the #BBFactCheck hashtag on social media. […]

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  • http://705ua.tk/2014/06/blackberry-nyatakan-perang-pada-black-campaign/ BlackBerry Nyatakan Perang Pada “Black Campaign” | YOSUA HULU

    […] tindakan serupa. Hari Kamis (26/6/2014) kemarin, pabrikan ponsel asal Kanada ini memperkenalkan BlackBerry Fact Check Portal, sebuah situs untuk mengklarifikasi informasi yang tidak benar mengenai […]

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    […] want you to think that it has given up yet. Instead, it has launched a new portal called the “BlackBerry Fact Check” to counter the “smoke and mirrors marketing tactics by competitors” and fight […]

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