With Windows Phone Version, BBM Continues Cross-Platform Strategy

BBM

I was in Jakarta recently, and when I was driving on the freeway from the airport, I saw several billboards advertising handsets from tier two and three manufacturers. Each billboard advertised that the featured device was “BBM ready.” In the Indonesian market, being BBM ready is a must-have.

But more important, BBM is no longer synonymous with “BlackBerry.” BlackBerry used to refer to the device, the operating system and the messaging app. And BBM was only available on a BlackBerry handset running BlackBerry OS. Not anymore.

BBM is going cross-platform. We’re opening up the BlackBerry ecosystem to other players, other operating systems. Earlier this year, we released BBM apps for iOS and Android. In Indonesia, a market where we have over 34 million mobile active users on BBM, more than half use non-BlackBerry devices.

Next up is BBM for Windows Phone, coming next weekavailable today. When we announced the private beta a few weeks ago, all 10,000 testing slots were taken within 24 hours. The excitement is there. The numbers are there. The momentum is there.

Going cross-platform is all about scale—and we’re not done yet. Stay tuned for more announcements in this space in the coming months.

BBM for Windows Phone

The new app (see screenshots below) leverages the clean, modern look and feel of the Windows Phone interface. As with the iOS and Android apps, this version of BBM 2.0 keeps the process of signing up, signing in and adding contacts simple and streamlined.

BBM Windows Phone

The main interface has all the essentials: contacts, chats and feeds. Contacts list both your individual contacts and any Groups you belong to. Chat lets you connect one-on-one, with multiple people, or with a BBM Group, sending text, photos, voice notes or contacts. Feeds let you and your contacts to keep up with each other’s status updates and profile photos.

In the coming months, we’ll add more great BBM features, including stickers, BBM Voice, Channels and location sharing.

Early feedback is positive from the public, the press and beta testers. We’re seeing a lot of excitement and enthusiasm—and restlessness for the official release. The beta went live on July 10. We released an update with bug fixes and other improvements July 22.

Why Cross-Platform?

Taking BBM to other platforms is an important move for BlackBerry. Sure, it’s an invitation to former users to come back. We know that people love BBM, but may have stopped using it in recent years because they couldn’t use it on other handsets. We’d love to have them back.

But the bigger story is that cross-platform mobile messaging apps are big and getting bigger. That’s in part because they’re competing with—and winning against—SMS services.

Mobile messaging sends your data over the Internet, providing free (or nearly-free) chats with no limits. SMS travels through cellular networks, is tied to your phone plans, and costs money based on how many you send. If you’re chatting internationally, mobile messaging wins again, making it simple and either free or close to it. International SMS is expensive and can be unreliable due to carrier platform incompatibility. As an added bonus, many messaging apps will work on whichever device you happen to be using, popping up on your phone, tablet, laptop and desktop. SMS, of course, requires a device that’s connected to a mobile network.

Going cross-platform also opens up BBM to new possibilities. As I mentioned in my last post, messaging is becoming the #1 way to interface with the new economic ecosystem.

BlackBerry can leverage cross-platform messaging to offer more valuable services through BBM. Just last month, we launched BBM Protected, which provides an extra layer of encryption for our enterprise users, so employees in regulated and security-conscious industries can experience the productivity benefits of mobile chat. BBM Protected is the first solution in the eBBM Suite, a family of products and services specifically for enterprise customers. We have more on the roadmap for consumers as well.

This new economic ecosystem is mobile and social. It’s also global and diverse. No single company will control it. Consumers and businesses have choices, and they’re making purchasing and downloading decisions based on what they need. BlackBerry can’t be everything to every one of them, but we’d like to offer the best possible solutions and products that both build on our core strengths of security, privacy and innovation—and also take us into the future.

About Matthew Talbot

I am the Senior Vice President - Emerging Solutions at BlackBerry. I have extensive International Management, Sales and Marketing background in Mobility and Cloud technologies, Financial Services, Telecommunications, and Content in both a “Start-Up” and Public company environment. This includes stints as a senior executive at SAP, Sybase, Mobile 365 and others.

Join the conversation

Show comments Hide comments
+ -
  • http://wmpoweruser.com/its-official-bbm-coming-to-all-windows-phone-users-next-week/ It’s official: BBM coming to all Windows Phone users next week | WMPoweruser

    […] the official Blackberry blog today Matthew Talbot wrote that Blackberry is coming to all Windows Phone users next […]

  • http://www.mobile361.com/2014/07/bbm-for-windows-phone-beta-saw-10000-signups-within-24-hours/ BBM for Windows Phone beta saw 10,000 signups within 24 hours | MOBILE361

    […] at the Inside BlackBerry Blog today, Matthew Talbot Senior Vice President, Emerging Solutions at BlackBerry has detailed some […]

  • http://www.techgreatest.com/mobile/bbm-for-windows-phone-landing-next-week-says-blackberry/ BBM for Windows Phone landing 'next week,' says BlackBerry - TechGreatest

    […] on the official Inside BlackBerry blog, BlackBerry has revealed that BBM for Home windows Telephone will arrive “subsequent […]

  • http://wportugal.wordpress.com/2014/07/25/blackberry-messenger-vai-ficar-disponivel-para-download-ja-para-a-semana/ BlackBerry Messenger vai ficar disponível para download já para a semana | wportugal

    […] Fonte: Blog Blackberry Messenger […]

  • http://www.wpmania.com.br/2014/07/25/bbm/ BBM está chegando a todos os usuários do Windows Phone na próxima semana! | Windows Phone | Windows Phone Mania

    […] Fonte: BlackBerry. […]

  • http://blog.samsud.in/bbm-resmi-hadir-awal-agustus-di-windows-phone/ BBM Resmi Hadir Awal Agustus Di Windows Phone | Blog SAMSUD.IN

    […] halaman resmi Blackberry ini Matius Talbot menulis bahwa BBM akan hadir kepada semua pengguna Windows Phone minggu depan […]

  • http://en.moxo.ir/7941/windows-phone-users-get-to-sign-up-with-bbm-next-week/ Windows Phone users get to sign up with BBM next week | En.Moxo.IR – Technoloy and Gadget News And Reviews

    […] BlackBerry via […]

  • http://winphonemetro.com/2014/07/bbm-lanzamiento BBM disponible la semana que viene

    […] el blog de BlackBerry dejaron esta […]

  • http://idwinphone.com/blackberry-bbm-windows-phone-hadir-minggu-depan BlackBerry: BBM Windows Phone Hadir Minggu Depan - idWinPhone

    […] laman blog resmi BlackBerry, dalam artikel mengenai strategi BBM untuk Windows Phone, aplikasi BBM Windows Phone akan hadir […]

  • http://www.geeksonian.com/2014/07/bbm-disponible-usuarios-windows-phone-proxima-semana/ BBM para todos los usuarios de Windows Phone pronto

    […] el blog de BlackBerry dejaron esta […]

  • http://windowsphoneapps.es/2014/07/blackberry-messenger-para-windows-phone-proxima-semana/ BBM para Windows Phone disponible la próxima semana

    […] ya está a punto de llegar a Windows Phone en su versión final. Desde el blog oficial de BlackBerry nos dicen que la semana que viene la tendremos en la Tienda de Windows […]

  • http://101bestblackberryapps.com/blog/blackberry/bbm-for-windows-phone-beta-saw-10000-signups-within-24-hours/ BBM for Windows Phone beta saw 10,000 signups within 24 hours | 101 Best BlackBerry Apps

    […] at the Inside BlackBerry Blog today, Matthew Talbot Senior Vice President, Emerging Solutions at BlackBerry has detailed some […]

  • http://jetstream.bz/archives/16578 【Windows Phone OS用BBMは来週中に公開予定。】 | Jetstream BLOG

    […] Source:INSIDE BlackBerry […]

  • http://www.celtec.in/2014/07/26/bbm-beta-picks-up-an-update-1-0-0-5-on-windows-phone-bbm-official-app-to-arrive-next-week/ BBM beta picks up an update (1.0.0.5) on Windows Phone, BBM Official app to arrive next week | Celtec

    […] So, the lucky folks who got into the Beta testing program of BBm can update their app. And those Windows Phone users who did not get the BBM beta, there’s good news for you too:  BlackBerry made it clear that the official BBM for Windows Phone in its blog post. […]

  • http://www.nokiapoweruser.com/2014/07/26/bbm-public-version-coming-next-week-beta-updated-full-changelog-known-issues/ #BBM public version coming next week. Beta updated. Full Changelog & known issues | NPU

    […] BBM Blog link […]

  • http://www.fonearena.com/blog/110255/bbm-for-windows-phone-to-be-available-for-all-next-week.html BBM for Windows Phone to be available for all next week

    […] has announced that it would release the BBM app for Windows Phone to general public next week. The BBM beta app […]

  • http://www.blackberry-fr.com/10000-comptes-bbm-windows-phone-crees-en-24h/ 10000 comptes BBM pour Windows Phone créés en 24H

    […] Talbot, le Vice-président des  solutions émergentes chez  BlackBerry s’est exprimé sur le blog Inside BlackBerry où il explique comment la stratégie pour BBM (BlackBerry Messenger)  perdura à long terme sur […]

  • http://toddmagazine.com/non/bbm-in-arrivo-su-windows-phone-settimana-prossima/ BBM in arrivo su Windows Phone settimana prossima |

    […] il proprio blog ufficiale BlackBerry, o meglio, Matthew Talbot, ha comunicato l’imminente arrivo dell’app […]

  • http://www.techmania.nl/8703/blackberry-messenger-komt-volgende-week-naar-windows-phone/ BlackBerry Messenger komt volgende week naar Windows Phone | Techmania.nl

    […] is sinds vorig jaar beschikbaar voor iOS en Android-apparaten. Het Canadese bedrijf heeft nu ook bekendgemaakt dat de BBM-app volgende week verschijnt voor Windows […]

  • http://enerd.it/bbm-in-arrivo-su-windows-phone-settimana-prossima/ BBM in arrivo su Windows Phone settimana prossima - My Blog

    […] il proprio blog ufficiale BlackBerry, o meglio, Matthew Talbot, ha comunicato l’imminente arrivo dell’app […]

  • http://thepockettech.com/bbm-beta-for-windows-phone-updated-public-version-coming-next-week/ BBM beta For Windows Phone Updated, public version coming next week | ThePocketTech

    […] [Source: BlackBerry] […]

  • http://www.szederblog.hu/?p=4832 Az első 24 órában 10 ezren iratkoztak fel a Windows Phone-ra írt bétás BBM-re | szederblog.hu

    […] Forrás […]

  • http://nokiamob.me/2014/07/26/sluzbena-verzija-bbm-aplikacije-za-windows-phone-dolazi-sljedeci-tjedan/ Službena verzija BBM aplikacije za Windows Phone dolazi sljedeći tjedan | NokiaMob

    […] Reakcije na aplikaciju su po mišljenju javnosti i beta testera vrlo pozitivne čime se BlackBerry pohvalio na svojem blogu. Više o aplikaciji i mišljenjima možete pročitati ovdje. […]

  • http://geekongadgets.com/2014/07/26/bbm-wp-public-release-coming-next-week-10000-beta-testers-24-hours/ BBM for WP Public Release Coming Next Week, 10,000 Beta testers in 24 Hours - Geek on Gadgets : Geek on Gadgets

    […] Source […]

  • http://swedishtechreport.com/bbm-wp-public-release-coming-next-week-10000-beta-testers-24-hours/ BBM for WP Public Release Coming Next Week, 10,000 Beta testers in 24 Hours - Swedish Tech Report

    […] Source […]

blog comments powered by Disqus