Change is Only Natural: A Classic Model Makes Way

BlackBerry Classic

(This blog is by Ralph Pini, Chief Operating Officer and General Manager for Devices at BlackBerry.)

Classic_Black-White2Sometimes it can be very tough to let go. For BlackBerry, and more importantly for our customers, the hardest part in letting go is accepting that change makes way for new and better experiences.

When I took on the role as the GM for Devices, I spoke about three critical elements for the success of our devices business. First was expanding choice for customers. Second was leveraging our unmatched experience and capabilities in security. Third was building on the BlackBerry pedigree.

These are the tenets that help keep us focused and the reasons why we are committed to the success of both BlackBerry 10 and Android devices. To keep innovating and advancing our portfolio, we are updating our smartphone lineup with state of the art devices. As part of this, and after many successful years in the market, we will no longer manufacture BlackBerry Classic. For many years, Classic (and its BBOS predecessors) has been in our portfolio. It has been an incredible workhorse device for customers, exceeding all expectations. But, the Classic has long surpassed the average lifespan for a smartphone in today’s market. We are ready for this change so we can give our customers something better – entrenched in our legacy in security and pedigree in making the most productive smartphones.

For now, if the Classic is still your device of choice, please check with your carriers for device availability or purchase Classic unlocked online. We continue to actively support BlackBerry 10 with software updates and are on track to deliver version 10.3.3 next month with a second update to follow next year.

I’m excited for what’s to come and looking forward to giving you a new and better experience.

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