Ensuring a Bright Future for BBM in Indonesia

BBM

In June, we struck a partnership with Indonesia’s leading media company, Emtek, to license the rights to develop and offer cross-platform BBM.

The goal was to better serve our many BBM users, and, in particular, our 60 million monthly active users in Indonesia, by working with a trusted partner who we know can accelerate the delivery of new features and services for BBM. That goal has been more than met – see all of the new security featuresmobile shopping offeringsmobile games, and more that have become available on BBM in the last several months.

However, we’ve read some inaccurate press reports that tell a different story and we want to bring the facts to light. First of all, let’s be clear. BlackBerry owns 100% of BBM. We have merely licensed the rights to the Android, iOS and Windows Phone versions of BBM to a newly formed subsidiary of Emtek named Creative Media (www.BBMTek.com). BlackBerry maintains direct control over the BBOS and BlackBerry 10 versions of BBM, as well as BBM Enterprise (formerly BBM Protected).

Businesses running BBM Enterprise for the ultimate in high-security mobile communications can remain confident that there will be no changes, disruptions or degradation of their service. It is also important to note that there are NO plans to move any BBM infrastructure, including BBM servers located in Canada and the U.S., to Indonesia, contrary to what the Head of Creative Media apparently communicated to the media.

BlackBerry and Emtek are 100% aligned on their vision to advance BBM for consumers and on making sure our many Indonesian users continue to have the best experience possible. We remain extremely committed to Indonesia and our fans there. To that end, we have ensured that Indonesian consumers will have ready access to our handsets through our partnership with PT BB Merah Putih.

Marty Beard, COO, BlackBerry

About Marty Beard

Marty Beard (martyjbeard @ Twitter) is Chief Operating Officer at BlackBerry. He is responsible for leading cross-functional operations, including Marketing, Strategic and Application Partnering, Pricing, Corporate Support and Quality, eCommerce Sales and Security Evangelism. Marty previously served as Chairman and CEO of LiveOps, Inc., a software and services provider of cloud applications for customer service. He was also President of Sybase 365, a mobile messaging and mobile commerce unit of Sybase, Inc., and Vice President for eCommerce at Oracle Corp. He has a B.A. from UC Berkeley and an MBA from Georgetown University.

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