(YouTube link for easy mobile viewing)

If you’ve been reading up on the BlackBerry® Bold™ 9900 and BlackBerry® Bold™ 9930 smartphones, then you’ll know they feature a built-in compass (magnetometer) designed to support location-based services and augmented reality. With BlackBerry® 7, new APIs will allow you to take advantage of this new functionality within your applications.

At the BlackBerry World™ conference, we featured a new application created by Mobilizy: Wikitude. The above Wikitude demo video showcases the power of BlackBerry 7 and the exciting opportunity augmented reality can bring to your apps. You can learn more and get started with BlackBerry 7 today.

Have you been thinking about augmented reality? Leave us a comment and let us know what you’re working on!

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In this exclusive BlackBerry World™ video interview, Alec Taylor, Vice President of Product Marketing at Research In Motion® (RIM®), discusses how businesses are beginning to shift towards cloud services. He discusses overall insights into this trend, as well as specific details surrounding BlackBerry® solutions which offer access to the new Microsoft® Office® 365 cloud-based opportunities.

How have you made use of cloud services so far in your business? Share your stories!

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It’s always great to see how adding Super Apps characteristics will extend the functionality and stickiness of a BlackBerry® smartphone app. Sometimes, an application will end up surprising you, as was the case with the AccuWeather for BlackBerry application I got to see at BlackBerry World™ 2011 last week. In the above video, Mike from Xtreme Labs shows how something as seemingly simple as a weather application can leverage Super Apps characteristics to become a valuable tool in your daily life.

How are you building Super App features into your applications today? Leave us a comment and let us know!

(YouTube link for easy mobile viewing)

With the BBM social platform development tools now in open beta, we are beginning to see developers create Super App experiences on BlackBerry® smartphones in new and exciting ways. One of the best use cases I’ve seen so far is in an upcoming version of the ScoreMobile for BlackBerry application, showcased by Five Mobile last week at BlackBerry World™ 2011. In the video above, Jeff from Five Mobile shows me how they’re leveraging the BBM social platform to make sports fandom a more social experience via status updates and BBM chat. Not only does this provide an enhanced user experience (half of the fun of sports is talking about them with friends, right?) but it means that developers can make their apps that much stickier using the BBM social platform.

If you’re interested in seeing other applications leveraging the BBM social platform, make sure to also check out our foursquare and BBM video demo.

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One of the highlights for me this week at BlackBerry® World™ 2011 was having the opportunity to showcase some of the amazing work from developers starting to leverage the BBM social platform. Social networking application foursquare is one such example, and was demoed during the Tuesday General Session keynote by Senior Director of Developer Relations (and fellow Inside BlackBerry blogger) Mike Kirkup.

foursquare developers Pete and Jeff provide a great demonstration of the upcoming foursquare for BlackBerry smartphones app integration with BBM in the video above. If you want to learn more about developing with the BBM social platform, check out my Inside BlackBerry Developer’s Blog post, which has an extended interview with both Mike and Pete!

foursquare and BBM: A Super App Meets the Social Platform (VIDEO)

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One incredibly cool demo that I saw this year at BlackBerry® World™ 2011 was Poynt’s integration of BlackBerry push services to call a number on a BlackBerry® smartphone from their BlackBerry PlayBook™ tablet app. Peter Werry from Poynt, winner of last year’s BlackBerry Partners Fund Developer Challenge, walks me through this new feature and other innovative uses of BlackBerry services in the above video.

Post a comment and let us know what super app features you’re building into your application.

(YouTube link for easy mobile viewing)

One of the BlackBerry® World™ 2011 keynote highlights for me was the demonstration of SAP’s enterprise-ready BlackBerry® PlayBook™ tablet sales dashboard applications. With the BlackBerry PlayBook tablet, SAP is evolving sales dashboards into portable resources with dynamic data and visually rich implementations.

I had the opportunity to chat with Steve Lucas, EVP and GM of SAP Business Objects division, about the BlackBerry PlayBook tablet and the “big data” opportunity in enterprise mobility today.

What would you like to see in enterprise applications for your sales force? Leave us a comment and join the discussion!

At Wednesday’s BlackBerry World 2011 General Session keynote, the winners of the 2011 Wireless Achievement Awards were announced. This year we have some outstanding achievements. These are mobility leaders whose BlackBerry solutions are demonstrating innovation in the Public Sector, Private sector and driving Business Impact.

Innovation in Private Sector: University of Pittsburgh Medical Center

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BlackBerry World 2011 Wireless Achievement Award Winner for Innovation in Private Sector – University of Pittsburgh Medical Center patient-centric care improves with better communication, increased collaboration and efficient workflow.

Read more at the Inside BlackBerry for Business Blog »

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As a follow up to our March announcement about the Android® application player for the BlackBerry PlayBook™ tablet, I got a chance to talk to Nedim, Senior Director, Architecture at RIM and get a first-hand demo of the Android app player (right after Nedim showed it to a packed audience at the BlackBerry World 2011™ General Session keynote). The application player for Android Apps will be available later this summer for BlackBerry PlayBook tablet users.

What Nedim showed me (and what you’ll see in the video) is an impressive and familiar end-user experience (including PlayBook-specific gestures). The Android Player really shows off some of the cool apps that BlackBerry PlayBook tablet owners will be able to access and enjoy soon. Post a comment and let us know what you think!

(YouTube link for easy mobile viewing)

In one of the most anticipated demos of BlackBerry World™ 2011, keynote attendees got a sneak peek of the upcoming Native email and PIM (Personal Information Management) for the BlackBerry® PlayBook™ tablet. These PIM applications (including Calendar, Contacts, Tasks, MemoPad and, of course, Email) will come to BlackBerry PlayBook tablets via an update to the BlackBerry Tablet OS later this summer.

Yesterday, at BlackBerry World 2011, I had the chance to catch up with Andrew Bocking, VP Handheld Software Product Management, after the General Session for a Q&A. And Andrew was kind enough to give us a video demo of the Email and Contacts applications to share here. Be sure to take a look and post a comment and let us know what you think!