We have an exciting new addition to Team BlackBerry. In a true collaboration, Alicia Keys is now an official partner to BlackBerry, acting as Global Creative Director. Working closely with app developers, content creators, retailers, carriers and entertainers, Keys will be an active member of the BlackBerry community.

“Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to ‘Keep Moving’: to empower people through mobile computing and communications,” said BlackBerry President and CEO Thorsten Heins. “We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.”

From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.

Keys then introduced this video about the “Keep Moving Projects” to attendees at the global launch event:

[ YouTube link for mobile viewing ]

For more information on the partnership between BlackBerry and 14-time Grammy® Award winning artist Alicia Keys, please check out the official Press Release.

Share your thoughts on our new Global Creative Director in the comments below and welcome Alicia Keys to the team!