In our sneak preview post, we mentioned we have social media Like Stations on our Mobile World Congress 2012 stand this year. Visitors coming to say hello to BlackBerry® will have the chance to engage with us like never before…via NFC!

The new BlackBerry® 7 OS -based Bold™ and Curve™ smartphones feature Near Field Communication (NFC) technology. NFC also powers BlackBerry® Tag, a new feature of the BlackBerry® 7.1 OS that we first announced at CES in January. At MWC, we’re using NFC technology to give our visitors the chance to share their BlackBerry experience, all with just a simple tap. We’ve put together this cool video to tell you all about our Like Stations and how easy it is engage with BlackBerry at MWC.

[ YouTube link for mobile viewing ]

This week we’re showcasing our BlackBerry® smartphone and BlackBerry® PlayBook™ platforms, our developer platform for visitors looking to create apps for BlackBerry App World™ and an exciting demo for visitors to test out NFC. Also joining us are our carrier partners Telefonica, Turkcell and Orange who are demoing their latest BlackBerry applications and services. Can’t make it to MWC? Don’t worry! We’re giving you a sneak preview of what to expect from BlackBerry at MWC this year as well as some exclusive photos.

BlackBerry Experience and Developer Zone BlackBerry experts are on hand to guide you through our latest BlackBerry device software. At our interactive demo stands, you’ll get hands on with the new BlackBerry PlayBook OS 2.0 and OS 7.1 smartphones. If you are new to developing apps for mobile, you can speak to our RIM gurus who will take you through turning your idea for an app into a reality.

Porsche 911

The Porsche 911 loaded with BlackBerry & QNX technology takes pride of place on the stand. Whilst you can’t take the car for a spin around Barcelona (we’ve asked for the keys), you can check out how the BlackBerry platform integrates seamlessly with the Porsche’s automotive technology. Ask to see the NewBay Cloud Services in action too.

Like Stations

We giving all our visitors to the BlackBerry stand a chance to engage with BlackBerry like never before…via NFC. If you know anyone coming to MWC, keep a look out on their Facebook and Twitter profiles for some exclusive BlackBerry content.

This is just a glimpse of what we have on the stand. If you are at the conference, come by and say hello to us. If you can’t join us, we’ll keep everyone updated on MWC via our social channels. Keep an eye out on Twitter (@UK_BlackBerry) as well as our blogs for updates we have planned for this week. You can also follow us live here: http://www.BlackBerry.com/mwc12

[ YouTube link for mobile viewing ]

We wanted to kick off our Mobile World Congress 2011 coverage with a blast, and there’s no better way to do that than with the first ever hands-on demo of Need For Speed Underground by Electronic Arts running on a BlackBerry PlayBook. Along with Tetris, the full version of Need for Speed Underground will come pre-loaded with the BlackBerry PlayBook (for free!).

Fellow blogger and Director of Developer Relations, Mike Kirkup, provides an excellent demonstration of the game and the performance of the BlackBerry PlayBook while playing (and winning!) a race in the video above. Some additional points on the game you should know: you can upgrade and purchase additional cars; Need for Speed Underground was built natively using the BlackBerry Tablet OS SDK; there are multiple driving modes; it’s free!

Post a comment and let us know what you think.