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	<title>Inside BlackBerry &#187; Portio Research</title>
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		<title>Mobile Life – Understanding Consumer Mobility Trends</title>
		<link>http://blogs.blackberry.com/2012/08/consumer-mobility-trends/</link>
		<comments>http://blogs.blackberry.com/2012/08/consumer-mobility-trends/#comments</comments>
		<pubDate>Fri, 17 Aug 2012 15:08:00 +0000</pubDate>
		<dc:creator>Donny Halliwell</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[ComScore Bold 9930]]></category>
		<category><![CDATA[Hubspot]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Portio Research]]></category>
		<category><![CDATA[Reuters]]></category>
		<category><![CDATA[smartphone use]]></category>

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		<description><![CDATA[How are people using their smartphones in daily life? We curated research from industry sources and rounded up five reasons why people are grabbing their smartphones at home and at work.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogs.blackberry.com&#038;blog=17235670&#038;post=14032&#038;subd=rimblogs&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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<p>It’s no secret that more and more people use their smartphones as an extension of their hands—look around any public place and it won’t be long before you see someone with their head down, focusing on their <a href="http://www.blackberry.com/smartphones" target="_new">BlackBerry® smartphone</a>.  Inbound Marketing Blog <a href="http://hubspot.com/" target="_new">Hubspot®</a> estimates that in the United States alone, smartphone users will number around 107 million in 2012 – roughly one-third of the population. And <a href="http://www.reuters.com/article/2012/04/12/us-smartphonemakers-research-creditsuiss-idUSBRE83B0LS20120412" target="_new">Reuters</a> claims that global smartphone sales will top 1 billion units in 2014.</p>
<p>So, how are people using their smartphones? We curated research from industry sources and rounded up five reasons why people are grabbing their smartphones at home and at work:</p>
<ol>
<li><strong>Surfing the Web:</strong> For those of you surfing the digital cosmos via the <a href="http://docs.blackberry.com/en/developers/subcategories/?category=BlackBerry+Browser&amp;userType=21" target="_new">BlackBerry Browser</a>, you’re not alone. Hubspot estimates that the number of mobile internet users will reach 113.9 million in 2012.</li>
<li><strong>SMS Text/BlackBerry® Messenger (BBM™) Messaging:</strong> <a href="http://www.portioresearch.com/en/reports/current-portfolio/mobile-messaging-futures-2012-2016.aspx" target="_new">Portio Research</a> found that about 8 trillion SMS messages were sent in 2011, and they predict that number to grow to nearly 10 trillion by the end of 2012.</li>
<li><strong>Socializing:</strong> A recent <a href="http://www.comscore.com/Press_Events/Press_Releases/2011/10/Social_Networking_On-The-Go_U.S._Mobile_Social_Media_Audience_Grows_37_Percent_in_the_Past_Year" target="_new">ComScore survey</a> found that 70 percent of mobile users posted a status update to Twitter®, Facebook®, LinkedIn® or another social network via their smartphone in 2011.</li>
<li><strong>Email:</strong> Another <a href="http://www.comscoredatamine.com/2012/01/u-s-mobile-email-audience-grows-by-nearly-20-million-users-in-the-past-year/" target="_new">ComScore report</a> states that 90 million Americans use their smartphone to access email, with 64 percent of those users accessing their email almost every day.</li>
<li><strong>Gaming:</strong> Reports form several sources found that in 2011, about 1 in 3 smartphone users played games on their devices (that’s a lot of <a href="http://appworld.blackberry.com/webstore/content/74883/" target="_new">Angry Birds</a>).</li>
</ol>
<p>How many of these five examples describe your mobile life? I’m pretty much using my <a href="http://us.blackberry.com/smartphones/blackberry-bold-9900-9930.html" target="_new">BlackBerry® Bold™ 9900</a> smartphone for all five of them – how about you?</p>
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