With the BlackBerry® Messenger (BBM™) v6.0 client now officially launched, we’re excited to announce that the BlackBerry® Partners Fund’s 2011 BlackBerry® Developers Challenge has just opened submissions for the ‘Most Addictive Social App Using the BBM Social Platform’ competition*! You can now test the apps you’ve been creating with the BlackBerry® Messenger SDK against the gold release of the BBM v6.0 client and submit them to the competition. If you haven’t created an app yet that integrates BBM features, you still have time to get to work. Submissions for the BBM competition close September 23rd and we’ve compiled a list of resources to help you get started:

Three-part webcast series: ‘Integrating with the BBM Social Platform, One Step at a Time’

• Step 1: Viral Distribution and the BBM Contact List
• Step 2: User Profile and Custom Profile Box
• Step 3: BBM Chat and Embedding Chat within your App

Blog posts:

• BBM Social Platform – Help Your App Go Viral!

Tools and Resources:

• Visit the BlackBerry Messenger Social platform landing page to download the latest BBM™ SDK and documentation. You can find the BBM v6.0 gold client in the BlackBerry App World™ storefront.
• Twitterview with Research In Motion® (RIM®) development experts on @BlackBerryDev – Tuesday August 2nd at 2:30pm EDT. Bring your BBM questions!

We look forward to seeing your creative ideas come to life through your apps! Submit your app to the ‘Most Addictive Social App Using the BBM Social Platform’ competition today and be among the first to be considered for an incentive prize package (see the terms and conditions). For more information on this year’s BlackBerry Developer Challenge, see http://www.blackberry.com/developers/challenge.

*No purchase necessary. Submission deadline: 11:59PM EST on September 23, 2011. See Terms and Conditions for complete details and restrictions. Void where prohibited.

At BlackBerry® DEVCON 2010, Research In Motion® (RIM®) announced the BlackBerry® Messenger (BBM™) Social Platform. Today, the BBM Social Platform officially moves into public beta. BlackBerry platform developers can now start adding social Super App features to their applications, leveraging all the power that the BBM Social Platform has to offer!

With this beta release, developers have the ability to accomplish the following:

Read more at the BlackBerry Developer’s Blog »