The private BlackBerry App World™ Enterprise app solution has officially arrived with BlackBerry® PlayBook™ OS 2.0! This solution is designed to provide a streamlined framework for enterprises to deploy mobile applications for BlackBerry PlayBook tablet users within their organization. The enterprise app catalog exists as a private channel within the BlackBerry App World storefront on the BlackBerry PlayBook tablet, and offers a simple way for users to access approved and mandated apps that are managed by their internal IT department.

The growing trend in the enterprise space towards enabling a mobile workforce has meant the deployment of mobile apps, and the subsequent need and opportunity to streamline and organize the tools available to employees. Consistency and optimization in these apps can bring both efficiency and greater ROI to mobile investments. The Work app catalog in BlackBerry App World helps to make sure that your employees have easy access to enterprise apps managed by your organization – including updates to existing apps that are currently in use within your business.

Read more at the Inside BlackBerry for Business Blog »