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BBM’s Most Popular Emoji — and What It Says About Our Users

BBM / 10.09.14 / Matthew Talbot

Inside BlackBerry for Business Blog

BBM users love their emoji. We use millions of them in chats every day. The chart below shows the most popular among BlackBerry OS/BBM users from a week in September.

A note of clarification: I’m using the terms “emoticons” to refer to the text-based character combinations meant to be read sideways — e.g., 🙂 smiling, and “emoji” to refer to the related-but-different tiny graphics – e.g.  emoji1 smiling. (And don’t forget the  emoji2hot dog.)

Most-Used Emoticons in BBM*

Emoticon     Emoji        Percent of Total Emoji

1.   =D         emoji3    10.36%

2.   =))         emoji4     10.16%

3.   😀          emoji5      9.05%

4.   ({})         emoji6     8.3%

5.   🙂           emoji7    6.86%

6.    :*          emoji8      5.98%

7.     X_X    emoji9       4.25%

8.      :p       emoji10       3.74%

9.       😥      emoji11     3%

10.     😦       emoji12       2.53%

11.      😉      emoji13     2.32%

12.     =D/   emoji14     1.74%

13.    (y)       emoji15      1.62%

14.     ;;)       emoji16      1.57%

15.    3-|       emoji17      1.49%

16.     =))      emoji18      1.38%

17.    <3<3   emoji19     1.26%

18.    😐         emoji20       1.14%

19.    …

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Matthew Talbot

About Matthew Talbot

I am the Senior Vice President - Emerging Solutions at BlackBerry. I have extensive International Management, Sales and Marketing background in Mobility and Cloud technologies, Financial Services, Telecommunications, and Content in both a “Start-Up” and Public company environment. This includes stints as a senior executive at SAP, Sybase, Mobile 365 and others.