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Inside BlackBerry for Business Blog
Talking to customers has become an important part of how BlackBerry does business. In fact, over the last year or so everyone from executives to engineers has been talking to enterprise customers about their needs.
They learned a lot. One of the most important takeaways was that, as enterprise mobility has become more complex and more important, customers aren’t interested in just buying technologies. They really want solutions that meet their business challenges; flexible solutions that are easy to deploy and allow them to focus more of their time and resources on their customers, not on managing technology.
Customers also want to use mobility to enable productivity, not restrict it. They don’t want to close down what employees do. They want to open up the possibilities — securely.
Today, at BlackBerry’s Enterprise Event in San Francisco, we made a series of announcements that represent the culmination of these customer…
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