Why is mobile so popular? Three reasons: messaging, banking, and shopping. Messaging is the crowd favorite, but the country has also been a pioneer in mobile banking, drastically increasing the number of adults with bank accounts in the last 10 years. South Africans’ comfort with the technology is now leading them to shop via mobile more, and develop their own unique services as well.
The Rainbow Nation is ready for mobile services. As messaging is already the #1 reason South Africans pick up their mobiles, there’s no better place to offer them services.
I am the Senior Vice President - Emerging Solutions at BlackBerry. I have extensive International Management, Sales and Marketing background in Mobility and Cloud technologies, Financial Services, Telecommunications, and Content in both a “Start-Up” and Public company environment. This includes stints as a senior executive at SAP, Sybase, Mobile 365 and others.