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BBM Shop Turns One Year Old: Here are 8 Milestones

BBM / 04.02.15 / Matthew Talbot

IMG_20150402_092607The BBM Shop turned one year old yesterday! If you haven’t visited before, check out our online store by tapping on the little shopping cart in the bottom right of the BBM app screen, where you’ll find a large selection of stickers, apps, games, music and other digital goods.

But so many of you are already visiting, as evidenced by the following statistics.

  • Stickers Sent (since April 1, 2014): 
    • More than 1.87 billion total
    • Currently 500 million per month
    • 20 percent of sticker-enabled users send at least 1 sticker per week
    • The average sticker user sends about 10 stickers per week
  • BBM Shop:
    • More than 1.5 billion total visits
    • Currently 250 million per month
    • Inventory of more than 250 items
    • Average BBM Shop user visits about 3 times per week

Many thanks to all of you! Below is a chart that visually shows the uptake in interest in BBM Shop.

bbm shop momentum

The blue line shows the number of stickers sent, while the green-blue line shows the number of shop visits, which we attribute to more, better products and improving features like the ‘Picker’.

Expect more improvements to the BBM Shop experience coming this year. If you have suggestions for features or goods you’d like to see, please share them in the comments.

Matthew Talbot

About Matthew Talbot

I am the Senior Vice President - Emerging Solutions at BlackBerry. I have extensive International Management, Sales and Marketing background in Mobility and Cloud technologies, Financial Services, Telecommunications, and Content in both a “Start-Up” and Public company environment. This includes stints as a senior executive at SAP, Sybase, Mobile 365 and others.