Another day, another article declaring that the sky is falling on BlackBerry. If I could have a dollar…but this blog isn’t about me hypothetically getting rich. It’s about re-examining the narrative that Business Insider and other mainstream media are telling, and what those storytellers are completely missing.
Business Insider’s first sentence claims “Big banks are cutting out BlackBerrys.” A bold lead, backed up by anonymous quotes from purported employees inside 5 investment banks.
Five is literally just a handful. The investment banking world is much larger – and more diverse – than a fistful of Wall Street bankers. As you can see from this list, there are more than a hundred major investment banks worldwide. Additionally, there are thousands – maybe tens of thousands – more boutique and regional investment banks, retail banks, private equity and venture capital firms, insurance companies, and other financial service firms both large and small (it is a $1.24 trillion industry in the U.S. alone, after all).
As Chen has said constantly since joining, BlackBerry will continue to sell our smartphones by targeting users and organizations that value secure connectivity and productivity.
Overall, though, BlackBerry has firmly shifted our focus towards the bigger need – providing mobile software and platforms for securing and powering workers of all kinds.
The first wave of enterprise mobility was all about bringing smartphones into organizations and giving IT the tools to manage them. Hence, Mobile Device Management (MDM). In the second stage, enterprises not only want to control the devices, but enable their employees to become as productive as possible – all securely and cost-effectively, of course. That’s Enterprise Mobility Management (EMM), and BlackBerry is already the leader.
Take our BES platform, which holds more enterprise customers than multiple leading rivals combined (and added 2,200 enterprise customers last quarter).
BES12’s strong cross-platform capabilities – it secures iOS, Android, Windows Mobile and BlackBerry devices – makes it a great enabler for BYOD. Put more bluntly: our software is helping many organizations – including, yes, some banks – drop older BlackBerry devices in favor of a wider employee-chosen menu.
And…we’re ok with that. Every market leader must at some point decide when and how to cannibalize themselves in order to survive and thrive in the next wave. We at BlackBerry have committed 100% to that strategy.
Why are we so confident? Because true EMM includes additional cross-platform software and services that enterprises want – but commodity MDM players don’t have. We do, though. In the past year alone, we’ve rolled out mobile content management, secure voice communications, secure mobile messaging, mobile-first collaboration and split billing for BYOD – think WatchDox, Secusmart, BBM Enterprise (formerly known as BBM Protected), and BBM Meetings..
That’s how quickly we’re evolving – and leapfrogging rivals.
With revelations this week about the theft of the personal records of 4 million U.S. government workers, it’s clear that the need for secure connectivity and collaboration – whatever the device – has never been greater. With a blended device and software strategy aimed wholly at serving businesses of every size, BlackBerry is oriented firmly towards that future.
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