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BlackBerry’s New German Pop-Up Shop to Show Off New Devices (Updated)

09.17.15 / Vicki Walker


Visitors to Germany’s Oktoberfest will be able to put a bit of BlackBerry in their beer this year. Germany’s first-ever BlackBerry pop-up shop opened its doors Sept. 23, giving European BlackBerry fans (and fans-to-be) a new place to get their hands on the latest BlackBerry devices.

At the opening reception, attended by local media and customers like Deutsche Telekom and the City of Frankfurt, DJ FunkyDread turned the tables for 90 minutes using a BlackBerry Z30 and Passport Silver Edition.


The pop-up shop is located in Frankfurt’s popular MyZeil shopping mall. Each month a million people visit MyZeil, an eight-story, glass-roofed, shopping, dining and entertainment center located in the center of Frankfurt. Among MyZeil’s architectural feats is “the Expressway,” at 42 meters the longest unsupported escalator in Europe, which leads visitors right into the heart of the action.

For nearly a month, MyZeil shoppers will have the chance to talk with BlackBerry experts and chill out with fellow BlackBerry devotees in the shop’s lounge. But the main draw is, of course, the ability to experience and buy the latest BlackBerry product portfolio, including the BlackBerry Leap, BlackBerry Classic, BlackBerry Passport, including our latest, limited-edition addition to the portfolio: the BlackBerry Passport Silver Edition.


The striking BlackBerry Passport Silver Edition is the choice of power professionals such as music promoter, Sujit Kundu, and Max Salman, the geophysicist and pilot who uses his Passport from the air to discover new deposits and potential mines. Productivity-enhancing features include the BlackBerry Hub, the only onboard and integrated inbox that combines your emails, texts and social messages in one place, and the Passport’s best-in-class battery will seamlessly power you for up to 30 hours on a single charge.

If you’re in Europe in September or October, don’t miss the opportunity to get your hands on the latest BlackBerry devices at the BlackBerry pop-up shop on the third floor of Frankfurt’s MyZeil shopping mall.

If you can’t make it to our pop-up shop in MyZeil, consider visiting, which offers all of our latest, unlocked phones.

About Vicki Walker