The BlackBerry Aurora is specifically designed to appeal to Indonesian customers. For example, it is the first ever dual-SIM BlackBerry smartphone, letting users easily separate personal and business calls in one phone! This latest development under our licensing strategy represents a critical step in bringing BlackBerry-branded smartphones to customers all over the world.
Not only do the 250 million Indonesian consumers represent a massive and fast-emerging market, but Indonesia is a hub of innovation and BB Merah Putih is a fine example of that with its world-class manufacturing, design and distribution capabilities. Together with BB Merah Putih, we are proud our partnership supports the Indonesian government’s efforts to promote the development, manufacture, and creation of locally-sourced products.
4GB of RAM, 32GB of internal storage, and up to 2 TB of additional storage via the MicroSD slot;
Thanks to BB Merah Putih’s commitment to our partnership, BlackBerry Aurora delivers a high-quality mobile experience, with advanced technology, a wealth of capabilities, and access to millions of apps, making it the perfect device for both work and entertainment. It’s for people who love apps, but value their privacy.
And BlackBerry Aurora delivers all this while also providing the productivity and security that customers have come to expect of us.
Watch our CEO John Chen congratulate BB Merah Putih for their launch of BlackBerry Aurora:
A Bright Future for BlackBerry’s Partnerships
Software may be the new BlackBerry, but BlackBerry-branded devices are here to stay. As we focus on software innovation and securing the Enterprise of Things, we’re thrilled to see our smartphone licensing partners roll out devices that are secured and mobilized with BlackBerry software. Together with them, we are bringing mobile productivity and security to customers all over the world.
It’s a move that leading analyst firm 451 Research hailed as one of the brightest spots of our transformation. Emerging or high-growth markets, the firm said, are hungry for high-quality, affordable devices – and that’s exactly what our partnerships can provide. This will result in an overall stronger BlackBerry brand, while also providing a growth opportunity for our partners.
But those partnerships do not solely include smartphones. They also apply to our industrial design expertise and intellectual property. As we move forward, the program will expand beyond smartphones and tablets and into the Enterprise of Things.
Because we know that where security is concerned, endpoints are the new starting points – and so do our partners.
Alex Thurber is the Senior Vice-President and General Manager of the Mobility Solutions Division at BlackBerry. He joined BlackBerry in 2016 as Senior Vice-President for Device Sales. He has been a sales and channel executive at Cisco Systems, WatchGuard, McAfee, and elsewhere.