INSIDE BLACKBERRY BLOG

A Fond Farewell to BBM Consumer Service—And a Look Ahead to BBMe

CORPORATE / 06.04.19 / John Chen

This past Friday we bid farewell to BlackBerry Messenger (BBM) consumer service. But rather than look at this as “the end of an era,” we’re choosing to celebrate and fondly remember BBM consumer while looking forward to our exciting next phase.

First, I want to join all of our faithful BBM consumer users in expressing that I too am sad to see it go. The outpouring of posts on social media lamenting BBM consumer speaks to the powerful nostalgia and experience our company was able to craft. Personally, I will miss using separate channels with friends and family and fun features like stickers and emojis to interact with them. What I’ll always treasure, though, are the experiences, relationships and conversations made possible by our BBM consumer service and platform.

This closing chapter on BBM consumer does not mean the end of BlackBerry Messenger’s story. In fact, it’s just the opposite. We’re excited to offer our BBM Enterprise (BBMe) encrypted chat service to all individual users. With BBMe, our loyal BlackBerry Messenger users now have robust end-to-end encryption at their fingertips. As an enterprise-grade messaging platform, users who adopt BBMe will have the reliable text-based communication of BBM’s consumer service with greater levels of security and privacy built in.  

The incredible reaction our users have shown speaks to the history of BBM. But I’m equally as excited about BBMe becoming a trusted and secure messaging app for all. BBMe is already trusted by governments and major corporations around the world.  These organizations know that the need for privacy and security are paramount.  Whether you are a head of state, head of a bank, or head of your child’s sports team, know that BlackBerry will never monetize your data.  We will always ensure your data is yours, you control it, and its secure and private.  I hope you enjoy using BBMe.

 

John Chen

About John Chen

As Executive Chairman and CEO of BlackBerry Limited, John Chen is responsible for defining the company’s vision and goals, setting its strategy, and ensuring the team’s execution matches corporate objectives. Appointed in November 2013, John has led BlackBerry through a successful pivot from hardware icon to software leader. Today the company is poised to leverage its brand strength and heritage in mobile security along with its enterprise cybersecurity and embedded software growth engines to accelerate into the Enterprise of Things, an emerging category with billions of connected devices and massive market potential.

John has more than 30 years of engineering and management experience including serving as Chairman and CEO of Sybase Inc. along with executive roles at Siemens Nixdorf, Pyramid Technology Corp., Unisys, and Burroughs Corp.

John graduated magna cum laude from Brown University with a bachelor's degree in electrical engineering and a master's in electrical engineering from the California Institute of Technology (Caltech). In addition to BlackBerry, John serves on the board of directors for The Walt Disney Company in addition to several non-profits and previously served on the board of directors for Wells Fargo, CIT Group Inc., Beyond.com, Niku Corporation, Wafer Technology, and Turbolinux.