Imagine, if you will, a world where car crashes, congestion, and emissions are a thing of the past. A world where autonomous vehicles operate as part of a hyperconnected whole, empowered by the Internet of Things. This is the future that automaker Jaguar Land Rover strives for.
But this level of connectivity is not something that can happen overnight, nor is it something any one organisation can achieve on its own. Modern vehicles are complex, interconnected software ecosystems that blend consumer-facing interfaces with safety-critical hardware and software. As if that’s not enough, a single vehicle generates a positively overwhelming volume of data – an estimated 40 terabytes a day.
For these reasons, leadership in connected and autonomous vehicles is not simply about creating a compelling user experience, nor establishing a secure foundation that keeps safety-critical systems operational. These are the baseline for success. The true winners will be those who understand the importance of interoperability.
“We recognize that collaboration is fundamental to our success as a business,” says Peter Virk, Jaguar Land Rover’s Director of Connected Car and Future Technology. “The way we look at it, the best way to foster innovation is by leaning on and challenging one another. Everyone has their own area of expertise, and we can accomplish so much more by moving forward together rather than working in isolation.”
When Jaguar Land Rover began developing a next-generation in-vehicle infotainment system, it sought out BlackBerry. We provided Jaguar Land Rover with the safety-certified QNX® Neutrino® Real-Time Operating System (RTOS). As part of the BlackBerry® QNX® software stack, QNX Neutrino can be found in more than 150 million vehicles on the road.
We also provided something far more valuable – expertise. BlackBerry helped Jaguar Land Rover identify key security vulnerabilities in its connected vehicles. Beyond this, the QNX team leveraged decades of experience in automotive software to guide the organisation through the development process.
“When it comes to selecting partners, what matters to us is that we see the potential to forge deep, lasting relationships,” explains Virk. “We seek out partners who are not just industry leaders, but who are also willing to work with us as we challenge one another to hit new and unexplored innovation points. The real value of our partnerships lies in how well we work together to push boundaries and redefine what’s possible.”
Together with BlackBerry and its other partners, Jaguar Land Rover developed the next-generation infotainment system Pivi Pro. Built atop the QNX Neutrino RTOS, Pivi Pro is functional anywhere in the world, blending comfort, connectivity, and security. It’s currently available in the new Land Rover Defender, as seen at this year’s Consumer Electronics Show.
We stand on the verge of a hyperconnected future. A world where smart cities, devices, appliances, and vehicles interact to usher in a new era of safety, security, and convenience. Yet to take the final steps towards making this world a reality, businesses cannot operate in siloes.
The road forward demands a collaborative approach. An approach BlackBerry can help to make possible. The world’s leading automakers, suppliers, chip manufacturers, and start-ups continue to put their trust not just in BlackBerry QNX, but in our reputation as a company. We are honored to count Jaguar Land Rover among their number and look forward to working with them in the future.
Read the full case study here.