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Three Asset Tracking Challenges During the COVID-19 Pandemic

No industry has been left untouched by the COVID-19 pandemic, and with ongoing supply chain disruptions, the transportation and logistics industries have been particularly hard-hit. The lack of predictability this past year has made asset tracking even more critical for organizations and their customers. Here are some of the asset tracking difficulties we’ve seen arise during the global pandemic and the ways in which BlackBerry Radar® is rising to the challenge.

Working Remotely Impacts Fleet Managers

With the shift to working from home, fleet managers and others involved in transportation and logistics need to be able to access real-time tracking information whenever and wherever they need it – and it needs to be secure. The BlackBerry Radar cloud-based asset tracking solution is protected by BlackBerry’s innovative data security features, including advanced encryption and authentication.

Your BlackBerry Radar dashboard will give you up-to-date information on trip reporting, mileage, door opening and closing, cube space utilization, and more. Create a custom dashboard designed for your needs and pull reports to help you grow your operations, increase your ROI, and improve financial forecasting. In short, BlackBerry Radar helps you perform your job just as efficiently at home as in the office.

Supply Chain Disruptions Upend the Industry

While the logistics and transportation sectors will undoubtedly survive and thrive during and after the COVID-19 pandemic, the need to be nimble and adapt to the challenges at hand has never been greater. Entire links in the supply chain have, at times, been out of commission completely, forcing companies to scramble for alternatives; transportation costs have risen, making efficiency critical; an imbalance in supply and demand is frustrating consumers.

GPS asset trackers can’t resolve all these issues, but integrated end-to-end solutions increase efficiency and predictability by allowing fleets to optimize routing, communicate with shippers, maximize loads, and offer more accurate delivery forecasting for customers.

Trailer Shortages Make Maximizing Capacity a Must

Another supply chain disruption during the COVID-19 pandemic has been a shortage of trailers as a result of stresses in the manufacturing sector. With trailers in short supply, the best solution for most fleets is to optimize capacity.

By utilizing cargo capacity more efficiently, organizations can effectively expand their fleets. As an example, a 10 percent increase in asset utilization across a fleet of 1,000 trailers is the same as adding 100 new trailers to a fleet.

To accomplish this, asset tracking devices like BlackBerry Radar are the answer. With BlackBerry Radar’s A2 or R2 cargo capacity sensor, capacity can be tracked in five percent increments. Our patented technology is built on over two decades of experience and provides accurate data with virtually no maintenance and up to five years of battery life.

BlackBerry Radar: Designed to Solve Real Industry Problems

Learn more about BlackBerry Radar and how it can help your business access real-time tracking, manage supply chain disruptions, and optimize capacity when dealing with trailer shortages. To set up a free evaluation, contact us today.


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