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Webinar: Aberdeen and BlackBerry — Critical Event Landscape, Insights, and the Future

The hourly costs of downtime caused by a critical event can range from an average of $300,000 to seven figures. Still, many organizations remain unprepared to respond effectively, leaving themselves vulnerable not only to financial losses, but also to reputational damage, regulatory penalties, and in healthcare-related cases, even loss of life. Next-gen critical event management (CEM) solutions can alleviate these risks by providing stakeholders with accurate, timely, and actionable information about an unfolding crisis, along with robust plans and processes for incident response and recovery.

A new survey by Aberdeen Strategy & Research (available to webinar registrants) found that organizations with next-gen CEM solutions deployed are three times more likely than peers without CEM solutions to resolve critical events in less than a day, and twice as likely to avoid revenue impacts. 

Join us on August 11, when BlackBerry hosts special guest Jim Rapoza, VP & Principal Analyst Information Technology at Aberdeen Strategy & Research, for an in-depth analysis of today’s CEM threat landscape. During his wide-ranging presentation, Jim will review the survey results, share CEM best practices, and discuss such topics as:

  • The growing number of critical events and challenges that organizations are facing today.
  • How the rise of CEM bridges the gap between emergency notification systems and IT, and cybersecurity monitoring and prevention capabilities.
  • Key benefits that leading organizations are gaining to limit and even prevent critical events from disrupting their operations.
  • Real world examples of how peers have implemented and benefited from CEM solutions.

If you have a stake in enhancing your organization’s resilience and continuity programs, we urge you to attend this essential management briefing.

Register Today!
Wednesday, August 11, 2021
9:00 AM PDT | 12:00 PM EDT | 5:00 PM BST


Jim Rapoza, VP & Principal Analyst for Information Technology at Aberdeen Strategy and Research
Jim Rapoza is a VP and Principal Analyst at Aberdeen Strategy and Research, focused on the increasing technology pressures that organizations are confronting within their IT infrastructures. He is the winner of five awards of excellence in technology journalism, co-chaired a summit on technology industry security practices, and is a frequent speaker at technology conferences and expositions.

Sabrina Forgione, Director of Critical Event Management Marketing at BlackBerry
Sabrina Forgione is a seasoned marketing leader at BlackBerry. Her responsibilities include developing go-to-market messaging and programs for BlackBerry’s industry-leading, secure critical event management (CEM) solutions. Since joining BlackBerry, she has implemented numerous initiatives to increase BlackBerry market share and brand recognition. This includes contributing to the company’s recent CEM product expansion. She is adept at creating compelling marketing content for customers with a focus on truth, value, and impact.  

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