With concerns swirling around the latest COVID-19 variant, the return of the international Consumer Electronics Show® (CES) as a live exhibition in Las Vegas this year presented a multitude of challenges for exhibitors, attendees, and press alike. Numerous high-profile companies pulled out, events were cancelled, the exhibit schedule was shortened, and additional protective measures were put in place to keep people on the convention show floor as safe as possible.
As the show opened, the uncertainty of how CES® 2022 would pan out was quickly replaced with delight by show attendees (both in-person and virtual) at the latest tech innovations unveiled. News reports began to break of exciting new high-definition televisions, video games, drones, techie gear, and other novel devices being introduced this year.
But much of the buzz was centered around one topic: electric vehicles (EVs).
CES 2022 Automotive Notables
Futuristic concepts and demonstrations from automakers gave auto enthusiasts plenty to get excited about at CES. Veering away from the flying Cadillac eVOL concept shown at the virtual CES 2021, General Motors CEO Mary Barra announced the all-electric Silverado truck via virtual keynote, and online orders for the first edition sold out in 12 minutes. Among various versions of electric and self-driving vehicles, there were surprises from Sony revealing plans to develop its own branded EV, the Vision-S 02, and from LG with the introduction of the LG Vision Omnipod, which will be a self-driving motor home you can live in. Additionally, BMW revealed the iX Flow, an SUV with revolutionary technology that can change the car’s exterior colors according to the driver’s mood.
As one of the companies that stayed true to exhibiting in-person, BlackBerry shared notable automotive news of its own, featuring partnerships, new product features and capabilities, and the first live public demonstration of BlackBerry IVY™, the company’s cloud-connected software platform designed to give developers and automakers a reliable and secure way to share vehicle sensor data.
Partnerships: BlackBerry and PATEO
BlackBerry announced a strategic collaboration with PATEO, a leading Chinese OEM and Internet of Vehicles (IoV) technology service and product provider, that will see BlackBerry IVY integrated into PATEO’s intelligent digital cockpit solution. The partnership lays the groundwork for developing new data-driven, in-vehicle services, and for driving new business opportunities in the Chinese market.
New Feature of BlackBerry Jarvis
BlackBerry introduced a new feature of BlackBerry® Jarvis®, the company’s software composition analysis tool, that enables those doing business with the U.S. federal government to comply with the recent software bill of materials (SBOM) requirement from U.S. President Joe Biden’s Executive Order on Improving the Nation’s Cybersecurity.
BlackBerry IVY Demo
At CES 2022, BlackBerry unveiled details of how it is paving the way for the “software-defined vehicles” of the future, with an automotive-grade hardware demonstration of BlackBerry IVY, the intelligent vehicle data platform BlackBerry has co-developed with Amazon Web Services (AWS). Compatible with most operating systems and cloud platforms, BlackBerry IVY requires no specialized embedded or automotive software skills. Incorporating technology from BlackBerry IVY ecosystem partners HERE Technologies, Car IQ and Electra Vehicles, the demo illustrates powerful use cases that can be enabled via the platform, in the form of enhanced predictive capabilities, intelligent recommendations, and secure in-car payment methods that utilize in-vehicle data from multiple sensors.
Fox Business CES Interview with John Chen
On Thursday during CES, BlackBerry chairman and CEO John Chen discussed partnering with automakers in the EV race, via a virtual interview with Fox Business host Liz Claman, appearing as part of her show, “The Claman Countdown.”
Reminiscing about the years she enjoyed using her many BlackBerry® devices, Claman talked with Chen about BlackBerry recently sunsetting its mobile handset operating system business. She complimented Chen on the quality of BlackBerry enterprise cybersecurity and then discussed BlackBerry's transformation to a software company and Chen’s move to port its “best-in-class enterprise communications to the car.”
The interview also explored new BlackBerry partnerships in the connected vehicle space. Curious about where BlackBerry IVY will fit into the current auto software landscape, Claman asked, “What can BlackBerry IVY do that the others cannot?” Chen explained that “BlackBerry IVY is on a level way beyond” most competitors in the space. “The new market is the in-vehicle data platform,” Chen continued, providing the ability to “move data securely from the cloud to the car and back,” and in the process, affording the ability to gain valuable insights and analysis on “everything inside and outside of your car.”
Additional information about BlackBerry and our exhibition at CES 2022, including demonstrations of BlackBerry IVY, is available to watch here.