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Understanding Endpoint Security Market Trends from Industry and Customer Perspectives

BlackBerry recently commissioned Forrester to conduct a Total Economic Impact™ Study of CylancePROTECT®, along with a webinar on key market trends that impact endpoint security from both the industry and customer perspectives.

Continued growth in the endpoint security market is being driven by an uptick in attacks, especially ransomware and phishing. At the same time, we’ve seen an increase in attacks on Linux® environments – often thought to be safe. Remote and hybrid work is becoming the standard, and full endpoint protection is needed to secure both company and unmanaged devices, which is a challenge.

Endpoint detection and response (EDR) helped to detect and respond to threats that prevention was not stopping, but EDR alone was not enough. So, the scramble is on for trying to get to extended detection and response (XDR). In this continuous push to add more technology, have we lost sight of improving core technologies like endpoint protection?

Endpoint Protection That Prevents Attacks

When it comes to cybersecurity, stopping the attack before it starts is the objective.

Unfortunately, in this landscape, customers are doing more work, with more technology, but often getting the same results.

Cybersecurity staffing has been an ongoing challenge. Data shows organizations don’t have enough staff to support cybersecurity implementations. Larger businesses are getting by because they typically have more resources and can afford to pay for skilled people. But mid-size and smaller companies face considerable challenges in hiring, which is one reason they want a solution to cover everything. This can include organization-owned desktops and mobile devices, as well as consumer-grade devices. It’s challenging to find solutions that can effectively accomplish that.

Along with protecting all endpoints, customers expect simple implementation. The days of protracted deployment models of on-premises “hub and spoke” models are gone. Customers also want to be able to easily integrate with their current vendors and software. If a new solution is more complicated than that, they will find something else to fill that need.

Most organizations are still slogging through the decisions made over the last couple of years to buy more security solutions. Companies have debt, a growing set of tools, and fewer people to manage resources and solutions. As a result, they often need vendors to provide additional services for procedures they can’t cover due to the skills shortage.

Quiet the Noise and Focus on Prevention

The key is to focus on prevention first and getting that first layer of robust protection correct. The best endpoint vendor will be committed to continuously evolving and improving their ability to stop attacks before they start — not relying on increasingly complex rules of detect and respond after the attack starts. By preventing more attacks, you can have fewer alerts, less time investigating, and more efficient use of your resources.

Evaluating Endpoint Protection Options

The BlackBerry® solution CylancePROTECT® is an AI-based endpoint protection platform (EPP) that blocks cyberattacks and provides controls for safeguarding against sophisticated threats. You may also want to consider BlackBerry cybersecurity services such as compromise assessments, pentests, and virtual CISO that can help uncover the right solution that aligns best for your organization. Small and mid-size businesses (SMBs) are turning to BlackBerry to utilize not only our technology, but to extend their security teams with our award-winning analysts.

Learn more about the endpoint market trends in the on-demand webinar, Forrester Total Economic Impact™ Study: Understanding UES Market and Customer Trends, with myself and guest speaker, Forrester Senior Analyst, Security and Risk, Paddy Harrington.

Watch Webinar Now

Keep current on ransomware attack protection and prevention by visiting

The Forrester TEI is a commissioned study conducted by Forrester Consulting on behalf of BlackBerry.

Nathan Jenniges

About Nathan Jenniges

Nathan Jenniges is Senior Vice President and General Manager, Cybersecurity at BlackBerry.