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Introducing BlackBerry Fact Check

BlackBerry is one of the most watched and talked about companies on the planet. That is bound to happen when a brand introduces innovation that changes lives as BlackBerry continuously has. The extent of our innovation — across security and connectivity solutions for the IoT and IT — is legendary and, together with the values that always guide our operations, instills a sense of trust in the hearts of our customers and partners.

There is of course a flipside to that level of interest and attention. It makes us a target, particularly with competitors telling falsehoods to make a name for themselves or hoping to elevate people’s opinions of their products by spreading fear, uncertainty, and doubt (FUD) about us. But the hard-won trust that one brand has earned is not so easily transferred to another. This is especially true in BlackBerry’s case, because in the trust equation, facts matter.

Facts vs. FUD

That is why we are launching BlackBerry Fact Check. The new initiative is dedicated to calling out and correcting untrue or misleading information about BlackBerry that could adversely affect our customers. Because there is no trust without truth, and while everyone is entitled to their own opinion, they are not entitled to their own facts.

We put this approach into action recently, in our response to public comments made by a competitor attempting to spread FUD about BlackBerry. Our customers also rushed to defend the facts:

“We trust BlackBerry, for the quality of their products and the customer experience they provide. Kurtz was misguided in saying customers are concerned. We are not concerned, and plan to continue our growth with BlackBerry as a trusted partner in our business success.”

— Melvin Foong, Chief Information Officer at GDEX Berhad

Positively Competitive

Needless to say, BlackBerry Fact Check is not about “fighting” competitors. It’s about fighting falsehoods with facts, and setting the record straight so our customers can make well-informed choices. We recognize the value of strong competition and welcome it: It fosters technological advancement and promotes market stability, to ultimately benefit customers. We see no need to denigrate our competitors. 

We invite you to subscribe to the BlackBerry Blog to be the first to be notified on the latest facts from us. Look out for blogs from BlackBerry’s Editorial Director, Steve Kovsky, who will be spearheading this effort. 

If you suspect that FUD is being spread about BlackBerry, please contact us at so we can set the record straight.

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Neelam Sandhu

About Neelam Sandhu

Neelam Sandhu is Chief Elite Customer Success Officer and Chief Marketing Officer, at BlackBerry, reporting to the CEO. As Chief Elite Customer Success Officer she leads the strategic relationships, sales, and co-sell, and customer success, including strategic product engineering, with BlackBerry’s top customers and top target customers, driving them to gain long-term competitive advantages by leveraging the breadth and depth of the BlackBerry platform. As Chief Marketing Officer she leads marketing across channels, including public relations, social media, editorial content, branding, advertising, web, and corporate events.
Neelam is also Head of Sustainability, responsible for corporate sustainability, at BlackBerry, and has delivered the company’s inaugural ESG report and its carbon neutral status. Additionally, she assists the CEO on some operational tasks.

Since joining BlackBerry in 2009 Neelam has held various positions, based out of the company’s United Kingdom, New York, and California offices. Her responsibilities have included Brand Management, Brand Messaging, Marketing Operations, Go-To-Market Planning, Corporate Strategic Initiatives, and CEO Office Business Operations. Neelam is a Member of the DPI Advisory Council, which serves the Government of Canada, and is on the Board of AFCEA DC, which serves the U.S. Government. Neelam won the FedScoop Best Bosses in Federal IT award in 2022. She holds a Bachelor’s degree, with Honors, in Business Management, from the University of Leicester and an Executive Certification in Financial Analysis from the University of California at Berkeley’s Haas School of Business.