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Redefining the Endpoint Management Market: BlackBerry Unveils Next-Generation UEM

BlackBerry pioneered enterprise mobility management, and this week we extend that leadership by announcing two major new unified endpoint management (UEM) innovations. Once again, we are revolutionizing the market, and paving the way for the convergence of cybersecurity and the Internet of Things. I am pleased to introduce BlackBerry UEM at the edge, and BlackBerry UEM for IoT.
 

BlackBerry UEM for the Edge

Organizations around the world already rely on BlackBerry UEM software for managing, monitoring, and securing all their end-user devices. Now, extending BlackBerry UEM to the edge — placing workloads closer to end users and their devices — will significantly enhance enterprise productivity and employee experience by providing ultra-low latency connectivity. In testing, users saw up to an 87% decrease in latency.

At the same time, our UEM continues to deliver the highest levels of security, another example of the best-in-class security efficacy that BlackBerry is known for. The solution brings the BlackBerry NOC (network operation center), the company’s unique secure connectivity infrastructure, to the edge and integrates with AWS Local Zones and Availability Zones. Local Zones are designed to bring the core services needed for the latency-sensitive portions of your workloads closer to end-users, while Availability Zones provide access to the full array of AWS services. The end result securely places compute, storage, and other services where data is being generated and consumed. BlackBerry UEM at the edge is compatible with BlackBerry UEM running on-premise and in the cloud.

BlackBerry UEM for IoT

BlackBerry UEM for the IoT will extend unified endpoint management to IoT devices. This enables organizations to unlock the vast potential of the IoT, while reducing unknown risks in their environment. The solution integrates BlackBerry UEM with AWS IoT Greengrass, an open-source edge runtime and cloud service used on millions of IoT endpoints across the connected world — in factories, vehicles, healthcare, and enterprises — to provide IoT endpoint visibility and management, and to empower IT teams. This truly advances our convergence vision while enabling organizations to seamlessly and securely inventory and manage their IT and IoT endpoints from a single console.

“The IoT has advanced over the past years across different industries – automotive, enterprise, medical, and manufacturing. The convergence of the IoT with security at the forefront of the conversation is now emerging as a must-have for the connected world,” says Dr. Sarah Cooper, GM for industry products at AWS. “Bridging systems in the cloud provides scale, consistency, and flexibility to organizations, to access data across the IoT, and developers to innovate to deliver new value.” 

Moving Toward Convergence

BlackBerry is innovating to create a world where cybersecurity, IT, OT (operational technology), and ultimately IoT all converge. The IoT is a foundational pillar for the future of digital transformation, unlocking new business opportunities for organizations by dramatically extending the reach of information technology. The value of enterprise IoT is largely untapped today due to the heavy compute requirements of the IoT, and the complexity of the IoT ecosystem, including the ability to secure it.

Edge computing addresses the increasing demand for real-time data processing and analysis, while increased endpoint visibility provides valuable situational awareness and security benefits, enabling organizations to easily and securely integrate IoT into their IT and digital transformation strategies. 

BlackBerry stands among the few companies on the planet positioned to help bridge a trust deficit that limits IoT's potential right now. Independent research from the McKinsey & Co. report, “Cybersecurity for the IoT: How Trust Can Unlock Value” cites BlackBerry’s unique position “at the intersection of cybersecurity and the IoT,” and notes that BlackBerry is “well-positioned to marry enterprise cybersecurity solutions with IoT platforms” — a key to instilling the trust needed to successfully tap a $750B convergence market that the analyst firm has predicted for 2030. 

Delivering the Future of UEM, Today

BlackBerry established the UEM industry by launching a solution that now holds the most security certifications in the industry. BlackBerry UEM was also the only UEM product to receive the Customers' Choice designation in the 2023 Unified Endpoint Management Tool category on Gartner® Peer Insights. And with today’s announcements, it is clear our UEM innovation continues.

For more information on BlackBerry UEM at the edge or BlackBerry UEM for the IoT, including general availability dates, register for BlackBerry Summit, where speakers from industry, enterprise, and BlackBerry will reveal the future of IoT, IT, and cybersecurity, and showcase the latest BlackBerry innovations.

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Neelam Sandhu

About Neelam Sandhu

Neelam Sandhu is Chief Elite Customer Success Officer and Chief Marketing Officer, at BlackBerry, reporting to the CEO. As Chief Elite Customer Success Officer she leads the strategic relationships, sales, and co-sell, and customer success, including strategic product engineering, with BlackBerry’s top customers and top target customers, driving them to gain long-term competitive advantages by leveraging the breadth and depth of the BlackBerry platform. As Chief Marketing Officer she leads marketing across channels, including public relations, social media, editorial content, branding, advertising, web, and corporate events.
 
Neelam is also Head of Sustainability, responsible for corporate sustainability, at BlackBerry, and has delivered the company’s inaugural ESG report and its carbon neutral status. Additionally, she assists the CEO on some operational tasks.
 

Since joining BlackBerry in 2009 Neelam has held various positions, based out of the company’s United Kingdom, New York, and California offices. Her responsibilities have included Brand Management, Brand Messaging, Marketing Operations, Go-To-Market Planning, Corporate Strategic Initiatives, and CEO Office Business Operations. Neelam is a Member of the DPI Advisory Council, which serves the Government of Canada, and is on the Board of AFCEA DC, which serves the U.S. Government. Neelam won the FedScoop Best Bosses in Federal IT award in 2022. She holds a Bachelor’s degree, with Honors, in Business Management, from the University of Leicester and an Executive Certification in Financial Analysis from the University of California at Berkeley’s Haas School of Business.