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CEM Top 10: How BlackBerry AtHoc Outshines Competitors

When faced with disruptive events—from natural disasters to civil unrest to cyberattacks — your organization needs a robust Critical Event Management (CEM) tool to safeguard your operations, employees, and reputation.  

Effective communication is key for urgent circumstances, yet this is difficult to achieve on the best of days, and even more so during emergency disruptions. Ask yourself, are you prepared to communicate business continuity measures? Do you have a fail-safe way to communicate the prevention plan, reporting procedures, and evacuation routes? Can you get the message out when traditional channels are down? Valuable time is lost with each delayed notification, update, or decision. 

BlackBerry® AtHoc® stands out as an industry leader — and governments and organizations around the world use it every single day because it is comprehensive, secure, and user-friendly. 

Top 10 Reasons Organizations Choose BlackBerry AtHoc

Here are the top 10 unbeatable reasons why BlackBerry AtHoc outshines its competitors in the CEM landscape, according to our customers and CEM experts like Ashley Goosman at Disaster Empire.

1. Unmatched Security and Compliance 

When it comes to sensitive communications, security is non-negotiable, and BlackBerry AtHoc leads the way. With robust encryption, authentication, and authorization features, it ensures your data is protected at all times. It is FedRAMP and StateRAMP authorized, and BlackBerry AtHoc is integrated with FEMA’s Integrated Public Alert & Warning System (IPAWS) and Canada’s National Public Alerting System (NAAD). These factors make it an ideal choice for industries like healthcare, finance, and government that require strong security and compliance. 

2. Scalability for Every Business Size

Whether you’re a small business, multinational corporation, or a government entity, BlackBerry AtHoc adapts to your needs. With options for on-premises or cloud-based deployments, AtHoc provides the flexibility to scale as your organization grows. And BlackBerry AtHoc can handle large government deployments.

In fact, the United States Department of Homeland Security (DHS) and BlackBerry deployed a new Super Enterprise for Personnel Emergency Notification System (PENS). DHS uses BlackBerry AtHoc as a department-wide communication and visibility solution for all its employees and contractors. BlackBerry AtHoc delivers “Super Enterprise” capabilities, meaning that the solution can be tailored to each DHS component while serving as an enterprise-wide system.

3. Seamless Integration with Existing Systems 

BlackBerry AtHoc integrates effortlessly with tools like Microsoft Teams®, Workday®, ServiceNow®, and other BlackBerry® solutions. This seamless connectivity enhances organizational efficiency by centralizing workflows and streamlining communication during emergencies. As previously mentioned, BlackBerry AtHoc is integrated with FEMA’s Integrated Public Alert & Warning System (IPAWS) and Canada’s National Public Alerting System (NAAD).

4. User-Friendly Interface for Rapid Deployment

Emergencies demand swift action, and the AtHoc platform’s intuitive user interface enables quick and easy communication. It reduces the margin of error during high-stress situations, helping employees and responders act decisively and efficiently. 

5. Customizable to Fit Your Unique Needs 

Every organization is different, and AtHoc reflects that understanding by offering deep customization options. Whether you need unique communication protocols or tailored workflows, AtHoc can flex to meet your specific requirements. And if you prefer to use pre-built templates, you’ll find those ready to go, right out of the box.

6. Mobile Accessibility for On-the-Go Communication 

Emergencies don’t wait for anyone to sit at a desk, which is why AtHoc offers mobile apps and responsive web interfaces. Send and receive critical notifications anytime, anywhere, ensuring uninterrupted communication even when normal channels are disrupted.

For example, BlackBerry AtHoc customers sent millions of messages during a 2024 global IT outage. How were these messages sent when millions of laptops and PCs were down?  AtHoc users sent these notices and surveys through multiple channels at one time, including mobile app, work phone, work mobile, work email, text message, and desktop. Other options include the ability to send messages through social media channels, monitors and electronic signs, and even loudspeakers.

7. Robust Reporting and Analytics 

Evaluate the effectiveness of your emergency management strategy with the AtHoc platform’s advanced reporting and analytics features. These tools allow organizations to make data-driven decisions, optimize workflows, and enhance future responses. And this can also simplify compliance.

8. Exceptional Customer Support and Training 

BlackBerry ensures you get the most out of your investment with truly exceptional customer support and comprehensive training resources. From setting up your system to responding to critical incidents, BlackBerry’s team helps you prepare, implement and succeed.  

9. Global Reach for International Operations 

Operating internationally? AtHoc supports multiple languages and complies with various regional regulations, making it a perfect fit for organizations with a global footprint. You can manage crises anywhere in the world, seamlessly and effectively. 

10. Reliability You Can Trust 

When seconds matter, you need a system that won’t fail you. BlackBerry AtHoc is known for its incredible reliability and uptime (99.95%), so you can trust that your critical communications will always reach who they need to when they need to. And just as importantly, those you are trying to reach can easily respond to give you rapid situational awareness, regardless of what type of critical event you are managing.

Why Choose BlackBerry AtHoc? 

BlackBerry AtHoc isn’t just another CEM tool—it’s a trusted partner in helping leading organizations and governments prepare for, respond to, and recover from critical events. With its unique combination of cutting-edge technology, flexibility, and robust security standards, AtHoc equips you to handle any challenge. 

Investing in a CEM solution like BlackBerry AtHoc is about more than resilience; it’s about gaining a competitive advantage in today’s unpredictable world. 

Schedule a free demonstration to see how BlackBerry AtHoc can transform your organization's emergency preparedness. 

Bruce Sussman

About Bruce Sussman

Bruce Sussman is Managing Editor Director at BlackBerry.