BBM Enterprise Brings Enterprise-Secure Mobile Messaging. Here’s the Deep Dive.

BBM

BBM_Protected_MDM_EMMAt Mobile World Congress, we announced the eBBM Suite, a new family of BBM products and services that marries the core strengths of BBM with new capabilities aimed at enterprise customers. This will enable mobile workers to be more productive on the go, while meeting enterprises’ needs for security, manageability and control.

We couldn’t be more excited to announce that the first product in the eBBM Suite, BBM Enterprise (formerly known as BBM Protected), is being delivered ahead of schedule today!

To help you understand just how incredibly innovative BBM Enterprise is, and why our enterprise customers will love it, I’m tackling the 5 Ws of BBM Enterprise.

What is BBM Enterprise?

eBBM_BBM_Protected_MDM_EMMBBM Enterprise is a new service that allows enterprise users to take advantage of the speed, reliability and privacy of BBM for faster communication, collaboration and decision making while providing security-conscious organizations the enhanced security benefits of an on premise solution coupled with the convenience benefits of a cloud solution. BBM Enterprise offers an enhanced security model for BBM messages sent between BlackBerry smartphones that protects corporate data end to end with additional encryption.

Who is BBM Enterprise for?

BBM Enterprise has been designed for organizations with the need to protect corporate data at rest and in transit. These could be customers in regulated industries like financial services or government as well as highly security conscious organizations like law firms, or healthcare providers. Security-conscious organizations are caught between a rock and a hard place today when it comes to secure IM. Many consumer IM apps don’t meet the security needs of IT while the enterprise IM apps deployed by IT leave end users seeking more utility and a better mobile experience. No secure IM apps have managed to meet the needs of both IT and end users – until now. Plus, BBM Enterprise works together with the logging and auditing capabilities available today with BES, allowing enterprise customers in regulated industries to meet their compliance obligations.

How does BBM Enterprise work?

BBM Enterprise adds an additional layer of encryption to the existing BBM security model. With the new layer of BBM Enterprise encryption, messages sent between two BBM Enterprise users are encrypted using an encryption key unique to those two users. This encryption key is controlled by the enterprise; BlackBerry is not involved in brokering the exchange of the keys between the two devices.

The first time that two BBM Enterprise users go to establish a chat, they will be required to share a secret passphrase to authenticate their identities and generate the BBM Enterprise encryption key used to secure their chat.

The new layer of BBM Enterprise encryption also applies to multi-person chats and BBM Groups between BBM Enterprise users.

Why is BBM Enterprise different?

Not all secure instant messaging apps are created equal. BBM Enterprise is the most secure, most convenient and offers the best end user experience.

BBM Enterprise is the most secure mobile IM app:

  • BBM Enterprise is the only secure IM client to use a FIPS 140-2 validated cryptographic library1.
  • BBM Enterprise builds on the proven BlackBerry data security model for data at rest
  • BBM Enterprise uses 3 layers of security for data in transit to protect messages

BBM Enterprise is the most convenient for IT:

    • BBM Enterprise takes advantage of the investment that customers have already made in BES; there is no new hardware to purchase, no new servers to install and no new management console to learn.
    • BBM Enterprise allows end users to securely message other BBM Enterprise users outside their company, on different BES servers without the need for costly and complex federation. When two BBM Enterprise users are chatting, their messages are automatically encrypted at this higher level of encryption.

BBM Enterprise offers the best end user experience:

  • BBM Enterprise is a single app for all chats – inside and outside the company. Users have one contact list and one chat list. They don’t need to install a separate IM app for work messaging.
  • BBM Enterprise security happens in the background without limiting the end user’s ability to take advantage of all the consumer features that IM has to offer. Many other enterprise IM apps limit employees to only communicating with colleagues inside the company. This limits end users who want to message customers, partners, family and friends.

When is BBM Enterprise available?

BBM Enterprise will be rolling out in several phases starting today with phase 1.

In Phase 1, BBM Enterprise will be available to BES customers who meet the following criteria:

  • Customers with BBOS devices operating on BES 5
  • Customers with BlackBerry 10 smartphones with gold licenses on BES10 running EMM regulated Work Space mode only

Subsequent phases this fall will add BBM Enterprise support for enterprise customers with BlackBerry 10 smartphones in Work/Personal Balance mode as well as organizations with iPhone and Android.

Where can I get more information on BBM Enterprise?

We know you have lots of questions about BBM Enterprise and the eBBM Suite. Head on over to BBM Enterprise for more information.

 


 

(1) Feature initially supported on BlackBerry OS devices; available on BlackBerry 10 devices in Fall 2014. Source: List of Validated FIPS 140-1 and FIPS 140-2 Cryptographic Modules at http://csrc.nist.gov/groups/STM/cmvp/documents/140-1/140val-all.htm as of May 28, 2014. For more information on the National Institute of Standards and Technology’s Cryptographic Module Validation Program (CMVP), including FIPS 140-1 and FIPS 140-2 conformance claims that are used by some vendors that fall short of indicating NIST validation, see the FAQ document at http://csrc.nist.gov/groups/STM/cmvp/documents/CMVPFAQ.pdf ).

As of February 2015, BlackBerry holds 70+ security certifications and approvals from governments.

About Jeff Gadway

I'm the head of product and brand marketing for BBM. This means I work with our engineers, product managers, growth hackers and marketing communications team to create and communicate the magic of BBM. Off the clock, I'm a dog lover, coffee enthusiast and love helping start-ups with marketing stuff.

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